Question 1

Adding a new user

Webpower · Accepted Answer

To add a new user to your Webpower license, follow these steps:

1. navigate to ADMIN > USERS;

2. click the 'INSERT' button to create a new user;

3. enter the required data such as: name, username, password, etc.;

4. choose if the user should have access to the overall database & plugins;

5. select the role the user should have in the left column and click the right-pointing arrow to add this role to the user;

6. select the campaigns the user should have access to;

7. click SAVE to add the user.

Question 2

Why you shouldn’t copy text directly from a (Word) document

Webpower · Accepted Answer

If you copy and paste text from a (Word) document, the layout (font, colour, etc.) of the text is copied as well. This could result in your email being so large that it can no longer be sent.

This is why we recommend typing your texts directly in the drag & drop editor. Another option is to prepare texts in a Notepad file, as these applications don’t have any layout.

Question 3

How to I properly set up my unsubscription process?

Webpower · Accepted Answer

It goes without saying that no email marketer likes seeing people unsubscribe from their emails. However, hiding the unsubscribe link is a bad idea. Doing so leads to irritation among customers, and will ultimately damage your email deliverability. Make it easy for recipients to (temporarily) unsubscribe from your emails.

To set this up in Webpower, go to Content > System pages. There you can use the unsubscribe plugin to change a number of settings for opting out of your emails.

You can:
– turn on/off ‘temporary unsubscriptions’;
– give subscribers the option of changing information;
– set up the unsubscribe email;
– add reasons for unsubscribing.

Question 4

How can I change database fields?

Webpower · Accepted Answer

You can change almost all database fields. The only fields that cannot be changed are ‘email’ and, if available, ‘lang’.

To change these, go to setup and database fields. Select the field you want to change and click on change.

You can then change the field name, its description and the input types.

Question 5

What is a confirmation page?

Webpower · Accepted Answer

A confirmation page is a page you link to from a confirmation email, like the ‘subscribe_confirm’ mailing.

Question 6

What do I use a confirmation page for?

Webpower · Accepted Answer

You can use the confirmation page after a confirmation email, e.g. if you are using a double opt-in.

After a new subscriber indicates that they actually want to receive your emails by clicking on a button in the confirmation email, you can forward these people to the confirmation page, which allows you to confirm that they will start receiving updates from you from now on.

Question 7

What do I use a system page for?

Webpower · Accepted Answer

You can use a system page as a registration page for your newsletter. Using a registration form, this information is then entered into Webpower.

Question 8

What is a system page?

Webpower · Accepted Answer

System pages are landing pages, built into the Webpower platform. For example, the registration and deregistration page for your newsletter.

Question 9

How do I set up a system page?

Webpower · Accepted Answer

System pages are set up by default. You can change them, e.g. to change them to your corporate identity, by clicking on content and system pages. Here you can click on the desired system page, and then on change at the top of the menu. On this screen, you can change the title of the page, change the template and select the visible database fields, among other things.

Question 10

How do I set up a confirmation email?

Webpower · Accepted Answer

You can create a confirmation email by heading to content and selecting confirmation emails. Have you already created an email? Select the email and click on change HTML.

If you want to create a new email, select add and enter all information (name, template, language, subject line, sender name, sender address and reply address).

You can set up a confirmation email by going to content and system pages. When you change the subscribe plugin by clicking on change in the menu, you can select the right confirmation email.

Question 11

Roles and rights in the Webpower platform

Webpower · Accepted Answer

Every user of the Webpower platform has a role. That role determines what a user does or doesn’t have access to.

Roles within Webpower

Firstly, you can choose whether a user with the new role can send a final email or not. In addition, you can define areas the user will have access to. Areas the user won’t have access to will not be displayed for them. Examples include;

Access to campaigns;
Access to user management;
Access to contacts;
Access to email templates.

Two examples of roles: 1. Content creator If your marketing team consists of several people, or if you are using external companies that designs your emails, you may not want them to have access to all information. Creating a “content creator” role may be a good idea. For these users, all you need to do is select “mails” as the area the user has access to. All other menu items will be invisible to this role. When it comes to rights, you can also decide whether these users can create, edit or delete mails. 2. Data analyst You can create a special role for data analysts. These users can see all statistics, but they cannot create or send mails, and they will not have access to your contacts.

Roles and rights in the Webpower platform

Changing roles and rights

In order to change roles and rights, go to admin and select roles. To define a new role, copy the role called Superuser. To change a role, select the desired role and click on edit. Give the new role a name and select the areas this person has access to. Please note! A user does not need to have access to the “Campaigns” part in order to work with campaigns. Access to “Campaigns” means that this role can create, change and delete campaigns. To change the role rights, select role rights in the menu on the left. Select the desired role and specify whether this user can view and/or change information for each area.

Question 12

What are system groups?

Webpower · Accepted Answer

In the Webpower platform, system groups are groups that are created automatically when a new campaign is created. System groups include;

subscribers
unsubscribers
hard bounce
soft bounce

These groups cannot be deleted.

Question 13

How do I add a new campaign?

Webpower · Accepted Answer

Emails in Webpower are created within a campaign. If you want to create a whole series of emails, you can create a new campaign.
You can create a new campaign in the Webpower platform by going to setup. Then simply select campaigns and insert.

Brand

What brand does your new campaign belong to? If your campaign is linked to an overarching brand, the subscriber can also unsubscribe from all campaigns belonging to this brand. For brandless campaigns, they can only unsubscribe from the current campaign.

Name

Name of the campaign.

Default from name

Sender name for all emails in this campaign: also used for emails of plugins.

Default sender address

Delivery address for all emails in this campaign: also used for emails of plugins. You can choose a different sender address. You can add it under setup > sender addresses.

Default reply address.

The default reply-to address for all emails in this campaign.

Languages

Select the languages you want to work with in this campaign. Plugins will be created for the languages selected here.

Use overall list?

If you are using the overall list, you are bound to the fields of the overall database. Using a specific address list is recommended.

Deletable?

Check if the campaign may not be removed. [Remove] in the overview screen will not work if checked.

Use templates only?

Use this option if the use of templates in emails is required.

Weblink validity

How long (in days) will the web link be valid after receiving the mailing? Is the document meant for sending replies, or can it also be used for suggestions? In case of the latter, it may be useful to provide a ‘default’ suggestion or to enter something if you want the web link to be valid indefinitely.

Default plaintext message

The default plain text message for all emails in the campaign (can be changed for each email).

Default recipients

Here you can enter a number of email addresses that will receive every final mailing sent from this campaign. The data of subscriber ‘user@example.com’ is used for the personalisation of the messages. You can enter multiple addresses by separating them with a comma.

Conversion points

Enter the names of the conversion points that can be used. This name may only consist of letters, numbers and underscores. You can enter multiple conversion points by separating them with a comma.

Exclude list

Specify which exclude lists should be used for and applied to this campaign.

WebAnalytics

In addition to placing conversion pixels, you can also learn about clicking behaviour using Google Analytics. Enter your information here.

Twitter account

If you want to tweet about mailings sent from this campaign, you can log into your Twitter account here.

Forward bounces to

Enter the email address that bounces should be sent to.

Click on OK. The list with campaigns will appear. The campaign has been created and is listed in the list box in the upper left of your screen.

Question 14

How do I create a new brand?

Webpower · Accepted Answer

You can create a new brand in the Webpower platform by going to setup.
Then simply select brands and insert.
Enter the name of the brand and click OK.

The list with all of your brands will appear. The brand has been created and is listed in the list box in the upper left of your screen.

Question 15

How do I set up DNS records myself?

Webpower · Accepted Answer

When you send your emails, the ISP assesses to what extent you are authentic, and whether you aren’t pretending to be someone else. If you appear to be trustworthy, your email has a higher chance of making it to the recipient’s inbox. Authentication is set up by DNS, among other things. The DNS system can be compared to a phone book. In a table containing records (domain) names are translated into IP addresses. In order to set up the Webpower licence, a number of DNS settings are required. You have to set up the DNS records yourself. To get the correct settings for the DNS, you can send an email to support@webpower.io. Our support team will provide you the instructions for setting up the DNS.

Question 16

After I reactivate a campaign, it is set to inactive again the next day. What’s the cause?

Webpower · Accepted Answer

Every night, Webpower checks whether there has been any activity in the last six months for all campaigns. If this is not the case, Webpower will automatically set them to inactive (the campaign is not removed). Tip: sending a test mailing counts as activity, meaning the campaign will no longer be inactive.

Question 17

Why have my campaigns been set to inactive?

Webpower · Accepted Answer

If there hasn’t been any activity in a campaign (i.e. no mailings have been sent) for six months, Webpower will automatically set the campaign to inactive (the campaign is not removed). Tip: sending a test mailing counts as activity, meaning the campaign will no longer be inactive.

Question 18

How do I set up a temporary unsubscription?

Webpower · Accepted Answer

Go to content > system pages.
Select the unsubscribe plug-in and click modify.
Halfway through the page, check yes at Allow subscribers to unsubscribe temporarily?.

Question 19

How do I add a user to multiple campaigns?

Webpower · Accepted Answer

In an overall campaign, click on the campaign itself, then --Overall--, Go to contacts > contacts and click add user. Enter all relevant information and specify which campaigns the user should be added at the bottom of the form, under campaign. For non-overall campaigns, the user has to be added to each campaign manually.

Question 20

How can I find my campaign number?

Webpower · Accepted Answer

When asking Webpower a support question, we recommend including the campaign number right away. You can find this number in your browser’s address bar.

For example: https://demo.webpower.eu/admin/?campaign=7

If you know your campaign numbers by heart, all you need to do is Shift+click on the campaign name, enter the correct campaign number and - poof! - you’re in the right campaign.

Question 21

How can I find my mailing number?

Webpower · Accepted Answer

When asking Webpower a support question, we recommend including the mailing number right away. In the top right on the cog, if you add the column id and click on show below, the mailing numbers will be displayed.

Question 22

What’s the difference between an ‘overall’ and a ‘non-overall’ campaign?

Webpower · Accepted Answer

Webpower features an overall campaign. In addition, you can create separate campaigns that are ‘non-overall’.

Overall campaign

Overall campaigns are used primarily for setting up overarching databases. An overall campaign is an overarching one. The plugins (like subscribing and unsubscribing) can also be overarching. With overall campaigns, a contact’s information is stored in a central location. These contacts can be contacted within the campaign they subscribed to.

Non-overall campaign

The non-overall campaign uses a database that is only specific for the campaign.

Question 23

Applying personalized persuasion tactics with Webpower

Webpower · Accepted Answer

Increasing conversion by enticing your target group at a personal level: it sounds more complicated than it is. You have probably heard of the 6 persuasion tactics of Cialdini (Social Proof, Authority, Scarcity, Commitment, Liking, and Reciprocity), which affect decision-making and online conversion. By providing 3 different ways of persuasion and monitoring what someone responds to through (clicking) behavior, a personal persuasion profile is built. And the individual profile is adapted to every interaction, so that the best secution tactic is applied first the next time. And because of Webpower’s PersuasionAPI, you do not need to do anything.

How does it work?

Every time a visitor returns to the website, he/she will get to see a label or piece of content – based on previous behavior as well as the behavior of the target group as a whole – that is formulated in a way that is most convincing to him/her based on the tactics of Cialdini.

The result: An average conversion increase of 5 to 10 percent and a general growth in email engagement.

Webpower believes in this scientific, data-driven way of persuasion at an individual level. Up until now, evidence has been produced for each customer: an average minimum conversion increase of 5 percent.

Let’s get to work!

Are you interested? We are happy to provide you with a detailed explanation of how the PersuasionAPI works. If you are convinced and you want to get to work, you will receive your login details to actually get started via Webpower in a few steps:

Applying personalized persuasion tactics with Webpower

Through a wizard, you can indicate with which texts, colors, and labels you would like to entice the consumer. If this is completed, it will be sent to our developer, who will take care of the implementation. The only thing you need to do is paste a line of code (tag) in the source code of your website. After the implementation, you will see the consumer’s behavior and the conversion result on the dashboard immediately.

Question 24

Searching with wildcards

Monique van Voskuilen · Accepted Answer

You can use wildcards to search for a name in the list of contacts. But do you know how to use wildcards?

Wildcards for texts

If you want to replace one symbol with a blank value, you should enter a ?. If one or more symbols match the search criteria, you should enter a *. For example: a?c = abc,acc,a1c,... ab* = abc,abcc,abcde,... ?b* = abc,xbaaa,bbbbb,....

Wildcards for figures and dates

If you want to search ‘up to and including’ or ‘from’ a certain date, you should use the *. Naturally, it should also recur in the column name. For example: Date (12-05-1973,*) = All dates from May 12, 1973. Date (*,12-05-1973) = All dates up to and including May 12, 1973. Date (12-05-1973,23-03-2000) = All dates between May 12, 1973 and March 23, 2000.

Question 25

How to add default recipients to a campaign

Webpower · Accepted Answer

It is possible to add default recipients to a campaign. These recipients will receive every mailing that has been definitively sent from within this campaign, without these recipients having to be in the sending list. Perfect for keeping colleagues up to date on sent mailings!

How?

Go to setup and select campaigns. Select the campaign you want to add default recipients to by clicking it once, then click on edit. Scroll down until you see default recipients. Enter one or more email addresses. Multiple recipients need to be separated by a comma.

When you are finished adding email addresses, click on OK at the bottom of the page.

Question 26

How does the personalised preview work?

Webpower · Accepted Answer

Under the tab personalised preview you can see what your email looks like for your recipients. If you select a contact from your test group in the dropdown you can see how the email will be personalised for this specific recipient. This especially comes in useful if you are working with conditional content, because you can see if all the conditions are working properly.

Question 27

How does the mail analysis work?

Webpower · Accepted Answer

In the tab Analysis you can check your email in a blink of an eye. You can see if your email meets all advises and requirements. You can see whether or not your email will pass the spamscore, information about your images, if all hyperlinks work correctly and you can see all used personalisation.

Try to keep the spamscore as low as possible.

Is there an ALT-tekst missing? Add it directly in the analysis tab.

When there is a red cross in the ‘hyperlink’ tab, a link in your email is broken.

In the tab personalisation’ you can see which personalisations are used in the email. Please note: the tabs in the drag & drop editor are all part of one page. Clicking on ‘previous page’ in your browser may result in losing the unsaved changes on the page.

Question 28

How do I ensure that special characters in my CSV file are displayed correctly?

Webpower · Accepted Answer

If your import looks like this:

You’ve probably selected the wrong character set. When you are about to upload a CSV file, you need to make sure the character set chosen in the Webpower upload screen matches the character set in your CSV file.

Question 29

How do I add additional database fields to overall campaigns?

Webpower · Accepted Answer

In the upper left, select the overall campaign.

Under setup > database fields, you will find all database fields that are available. In the upper right, you can click insert in order to add additional fields.

Question 30

What is a confirmation email?

Webpower · Accepted Answer

This is a mail being sent as confirmation, for example the "subscribe_confirm" mailing.

Question 31

What do I use a confirmation email for?

Webpower · Accepted Answer

When you use a double opt-in, this is the email subscribers use to confirm that they really do want to subscribe. By clicking on the confirmation link, these subscribers will be moved from the opt-in group to the subscriber group.

Question 32

How do I adjust confirmation emails?

Webpower · Accepted Answer

Do you work with a subscribe plugin (or another subscribe method within Webpower), via the opt-in procedure? Then you work with confirmation emails. But how do I adjust these emails? We will explain that in this article.

Confirmation emails are created as HTML emails, unless Webpower has created a template. The layout of these emails can be changed under the menu content > confirmation emails. Be aware: there will be automatically created a confirmation email on all available languages. De most common used confirmation emails are the subribe_confirm and the unsubscribe_confirm. These emails automatically have a link in the email that will handle the subscribe process. If someone subscribes via a form, the contact will receive the subscribe_confirm mail in the inbox. If the contact clicks on the link, the subscription is succesfully closed.

It is a possibility to style the confirmation emails in the style of your website or email template. You contact support@webpower.nl for this question.

Question 33

Where can I learn about my subscriber development rate?

Webpower · Accepted Answer

Go to statistics and select subscriber development. The top graph shows how many contacts are in your database. The lower graph shows the net subscriber count you gained or lost in a given week (subscribers - unsubscribers = value in the graph).

Question 34

What’s the difference between the various datatypes when creating my database?

Webpower · Accepted Answer

Datatypes are specific details in your database. They are used to indicate what sort of value is used: a character, a number, a string of text, etc. The datatype string is a type that contains a series of signs or characters with a fixed or variable length. All signs and characters on a keyboard can be included. The datatype string can be used for: email address, first name, address information, as well as telephone numbers. The datatype integer displays a sequence of numbers that contains a maximum of 2,147,483,647 characters. All numbers on a keyboard can be included. The datatype integer can be used for interest fields, for example. You start at 0, and you can use triggers to increase the number by +1 every time someone clicks on this topic. The datatype big integer is a type that contains a sequence of numbers with a maximum number of 9,223,372,036,854,775,807 characters. All numbers on a keyboard can be included. The database big integer can be used for the same kind of content as the datatype integer, but it can include far more numbers, making it suitable for large calculations. The datatype date is a type that can be used to save a date, whereas the datatype date-time can do the same while also allowing a time to be included. The datatype date can be used for birth dates, for example.

Question 35

How do I set up list unsubscribe headers?

Webpower · Accepted Answer

Webpower automatically sends a List Unsubscribe header with every email. Email providers that support list unsubscribe headers give receivers the option of unsubscribing.

Question 36

How do I create a filter?

Webpower · Accepted Answer

You can create filters through the send header, under filters.

Question 37

How do I create a group?

Webpower · Accepted Answer

You can create a group by selecting contacts and then groups. Next, simply click add.

Test group vs. definitive

When you create a new group, you have the option between test and definitive. You can use a test group to send test emails to. It is impossible to send a test email to a definitive group or system group.

System groups

In the Webpower platform, system groups are groups that are created automatically when a new campaign is created.

System groups include;

subscribers
unsubscribers
hard bounce
soft bounce

These groups cannot be deleted.

Question 38

What’s the difference between groups and filters?

Webpower · Accepted Answer

The Webpower platform works with groups and with filters.

Groups are used to import subscribers. Whenever you’re sending a mailing, you send it to a group.

Sometimes people need to be excluded from a mailing. For example, when you want to send a mailing only to men, and not women. In that case, you would use the filter ‘female’ to exclude this group from this mailing.

Question 39

How do I create a CSV file?

Webpower · Accepted Answer

When compiling a CSV file, the first line is generally used to the title of the column in question. If a column’s title matches the name of a database field, the Webpower platform will recognise it automatically.

After all of the information in the file is complete, save it as a CSV (Comma delimited) file.

Working on a Mac?

CSV files created in Numbers cannot be imported. When you reopen the file in Microsoft Excel and resave it, you can import the file in the Webpower platform.

Question 40

How do I add contacts?

Webpower · Accepted Answer

There are two ways of adding contacts in the Webpower platform. You can add them manually by entering the information of the person in question, or you can import a CSV file.

Manual entry

You can manually add new contacts in the contact overview (Contacts > Contacts) by clicking on add in the upper left corner. In this overview, the fields marked with an * (like the ‘email’ field) are required. At the bottom, you can select the group this person should be added to. Next, click on OK to save, or click OK & add more’ to save and add another contact immediately.

Importing contacts

Whenever you want to add multiple contacts, being able to add them all at once is most convenient. The Webpower platform allows you to upload a CSV file. Under the Contacts header, select the upload contacts option. You can drag a CSV file here or look up a file yourself by clicking on browse.

You will then see a number of additional options: Group: Here you can select which groups the subscribers should be included in. Field separator: Here you can select how the fields in the CSV file are separated. A semicolon (;) is used by default (if your file is saved in CSV (Comma delimited), semicolons are used as separators as well.) Match fields: Here you can match the fields in your CSV file with the fields in your database. Be aware: first, you have to create the database fields you want to match. Go to Setup > Database fields and insert a new database field. If they match, they will be imported into the right database field automatically. If this is not the case, it will say ‘[Skip]’, and the field will not be included automatically. You can still import this field by clicking on ‘[Skip]’ and then selecting the right database field. Recipient of the results: once the file has finished importing, you will receive a confirmation with the results of the import on this email address. This message also contains additional information about any duplicates and errors. What to do with duplicates: Duplicate information can be imported or ignored. You have the following options: • Skip, preserve all existing data. • Complement, preserve existing (non-empty) data. Only overwrite empty fields. • Replace all existing data, including empty CSV fields. • Replace existing data, except empty CSV fields. After all the information has been entered, click on OK below the form. The CSV file will be imported in the background. After completion, you will receive an email at the address you entered earlier under recipient of the results.

Working on a Mac?

CSV files created in Numbers cannot be imported. When you reopen the file in Microsoft Excel and resave it, you can import the file in the Webpower platform.

Question 41

Why is the field ‘language’ mandatory?

Webpower · Accepted Answer

If you are using a multi-language campaign, you are required to specify a language for all contacts. This field is called lang in the database. For example, if you’re creating an English-language email, all English-speaking subscribers will receive this email once you send it, thanks to the lang field. Lang is also used for system pages. All system pages will be automatically displayed in the right language for the recipient.

Question 42

How do I add additional database fields?

Webpower · Accepted Answer

Under setup > database fields, you will find all database fields that are available. In the upper right, you can click add in order to add additional fields. Take a look at this tutorial, which shows how to add a database field.

In the tutorial, the number of possible languages is limited by adding an input type. With a ''radio'' input type, you can choose which database values should be possible to fill in.

Question 43

What database fields are available for my subscribers?

Webpower · Accepted Answer

The available database fields differ per campaign. Under setup > database fields, you will find all of the database fields available to subscribers. The email field is available by default. If you are creating a multi-language campaign, the field lang will be available as well.

Question 44

Using filters to create conditional content

Webpower · Accepted Answer

Using Webpower’s drag & drop editor you can create conditional content. Conditional content helps you to better tailor your emails to the recipients. Conditional Content is available under the Block tab.

When you’re working in the drag & drop editor, you can specify for each individual block which criteria the recipient has to meet for the block to be displayed to them. You can create a new filter or select an existing one.

Example

Want a block to only be displayed if the recipient is a woman? Simply specify that the recipient’s gender has to be equal to ‘female’:

Example

Want a block to only be displayed if the recipient is a woman? Simply specify that the recipient’s gender has to be equal to ‘female’:

Conditionele content creëren met filters

Question 45

Personalizing an email

Webpower · Accepted Answer

You can personalize an email by adding a value from your database, like a first name or a title. If you want to personalize your email, follow the steps outlined below:

In the Webpower block editor, or in an HTML email and in the subject line:

Go to Setup > Database Fields and look at the possible values you can use to personalise an email. In the table, you will see field name and description. Once you have determined the value you want to use, like the first name, copy the field name of this value.
Paste the copied field name after {$ and close with }. For example: {$firstname}. You can use this code anywhere in your email in order to use the recipient’s first name. When sending the email, Webpower will replace {$firstname} with the first name of the recipient.

In the drag & drop editor:

Go to Setup > Database Fields and look at the possible values you can use to personalise an email. In the table, you will see field name and description. Once you have determined the value you want to use, like the first name, copy the field name of this value.
Paste the copied field name after {{contact. and close with }}. For example: {{contact.firstname}}. You can use this code anywhere in your email in order to use the recipient’s first name. When sending the email, Webpower will replace {{contact.firstname}} with the first name of the recipient.

Question 46

Personal emails through dynamic block templates

Webpower · Accepted Answer

Webpower offers the option to display content on the basis of values in your database. This can be done in two ways:

Displaying blocks of content within your newsletter.
Sending the entire newsletter based on data in your database by using filters.

Displaying blocks of content within your newsletter

When sending the newsletter based on the first method, blocks of content in your block template are only displayed if a pre-defined condition has been met. For example, a block about a beautiful summer dress. You can display that block subject to the condition: Subscriber = female -> display block. In all other cases, different or no content is displayed.

Sending the entire newsletter based on data in your database by using filters

By segmenting based on filters you either send the entire newsletter or not, based on a value in the database. So, no parts of the content are missing, but the recipient will be excluded from the mailing list. This may be useful if you want to offer car insurance, for instance. Perhaps you have included in your database the information that people do not have a car or recently purchased car insurance. Those are the people that you do not want to bother with an offer that is not interesting to them. Based on a filter in combination with data from your database, you can avoid that those persons receive that email.

Question 47

The difference between AND and OR filters

Webpower · Accepted Answer

Filters can be used as selection criteria when sending an email or when adding a block in the email (conditional content). You can opt for AND and OR filters. We will explain the difference in this article.

AND and OR filters

An AND filter is used to indicate that a contact must meet two or more criteria: Sophie is a woman AND is interested in Shoes. Sophie must meet both these criteria to be selected. For example, you can use this to exclude certain people. To exclude contacts, the contact must match all the given criteria's. If a contact match two criteria instead of the given three, the filter will not exclude this contact. Example exclude email addresses Use the AND filter: licence does not match X and licence does not match Y An OR filter is a filter to indicate that a contact must meet one criterion OR the other criterion. For example: Sophie is a woman OR she is interested in Shoes. Sophie must meet one of these criteria to be selected. Example how to select based on given email address Use the OR filter: licence does not match X or does not match Y

Note

When selecting multiple filters when sending an email, you will automatically use the AND filter.

Checking your filter

Do you want to check if the amount of contacts who match the filter is correct? Then use the option ''test conditions'' when creating a filter on Send > filters.

Question 48

Creating a temporary group

Monique van Voskuilen · Accepted Answer

Within Webpower, groups are used to segment the entire database of contacts. This allows you to better tailor your email campaigns to the specific contact and make it as personal as possible. The better you are able to personalise an email, the greater the chance that your email is opened and perceived as relevant. This user tip explains why and how you can use a temporary group.

Temporary group

In some situations you want to create a temporary group, for example, to send them an email once. Once the email has been sent, you can delete the group. This means that only the group no longer exists, but the contact details remain and statistics are unaffected. An alternative is to create a temporary group that is automatically deleted after 24 hours. If you add tmp_ in front of the group, for example tmp_import01122015, it is automatically deleted from Webpower. This way you keep track of the list of groups in your database.

Question 49

Use of magic hidden fields

webpowerservices · Accepted Answer

Magic hidden are database fields that you can use dynamically within the email. You can use the list below to add to your database (via Setup -> Database Fields): bold = reserved. These names you cannot create but are created automatically

Fieldname	Function
id	RecipientID, each contact record has their unique user ID
create_date	The date the user is created in the database
email	the email address of the user
mobile_nr	in campaigns with SMS-sender this field gets added automatically.
format	If you use the option of the plaintext of HTML.
DMDcreate_date	create_date in some exports
DMDmember_since	the date that the user gets connected to the group you export.
sender_name	when you use this field this will replace the sender name
sender_email	when you use this field this will replace the sender email
reply_name	when you use this field this will replace the sender-reply-name
reply_email	when you use this field this will replace the sender-reply-email
last_mail_date	the date that the last mailing is sent
last_open_date	last date the email is opened
last_click_date	last date the email is clicked
dmd_last_remote_addr	the IP-address of the contact where the open/click/conversion has been
dmd_last_browser	the browser of the last open/click/conversion has been
dmd_last_browser_version	Version number of the browser
dmd_last_os	operation system
dmd_last_click_date	See last_click_date
dmd_last_click_name	title of the last link that is been clicked on
dmd_last_open_date	see last_open_date
dmd_last_geo_country	If you use the GEOMODULE: the country where the IP-address is
dmd_last_geo_region	If you use the GEOMODULE: the region where the IP-address is
dmd_last_geo_city	If you use the GEOMODULE: the city where the IP-address is
dmd_last_geo_lat	If you use the GEOMODULE: the geo-lat where the IP-address is
dmd_last_geo_long	If you use the GEOMODULE: the geo-long where the IP-address is
dmd*	Only SU-accounts can add these database fields

Question 50

Which web fonts can I use in my mailing?

Webpower · Accepted Answer

The following fonts can be used within Webpower:

Arial, Helvetica, sans-serif
‘Arial Black’, Gadget, sans-serif
‘Bookman Old Style’, serif
‘Comic Sans MS’, cursive
Courier, monospace
‘Courier New’, Courier, monospace
Garamond, serif
Georgia, serif
Impact, Charcoal, sans-serif
‘Lucida Console’, Monaco, monospace
‘Lucida Sans Unicode’, ‘Lucida Grande’, sans-serif
‘MS Sans Serif’, Geneva, sans-serif;
font-family: ‘MS Serif’, ‘New York’, sans-serif;
‘Palatino Linotype’, ‘Book Antiqua’, Palatino, serif;
Symbol, sans-serif
Tahoma, Geneva, sans-serif
‘Times New Roman’, Times, serif
‘Trebuchet MS’, Helvetica, sans-serif
Verdana, Geneva, sans-serif
Webdings, sans-serif
Wingdings, ‘Zapf Dingbats’, sans-serif

These fonts are used in Webpower because this are the fonts that are supported in the most used email clients.  It is possible to diverge from those fonts, in the HTML-code of a custom template. In the HTML-code there will also be a fall back font included. This is used when the diverged font is not supported in an email client.

Question 51

Which variables can I use in the Drag & Drop editor?

Webpower · Accepted Answer

Variables can be used to personalise content. For example, you can use the field ‘first name’ to personalise a subject. The ‘gender’ field could be used to determine whether a selected part of the email can only be shown to men or women.

You can personalise content based on all database fields in your database. Under admin > database fields you will find all of the database fields available to subscribers.

Question 52

Which variables can I use in the HTML editor?

Webpower · Accepted Answer

Variables can be used to personalise mailings. For example, you can use the field ‘first name’ to personalise a subject. The ‘gender’ field could be used to determine whether a selected part of the email can only be shown to men or women.

You can personalise content based on all database fields in your database. Under control > database fields you will find all of the database fields available to subscribers.

Question 53

How do I add a sender address?

Webpower · Accepted Answer

Select set up > sender addresses. By default, it is only possible to use the license localdomain. This means you can only choose what appears before the @ sign (e.g.: senderaddress@localdomain.com). You can also use your own localdomain, which allows you to specify what appears after the @ sign. This feature must be requested from Webpower.

Question 54

Why should I add links to an email?

Webpower · Accepted Answer

Most emails contain one or more calls-to-action. You want people to do something once they receive an email. This is why you may want to add links to your mail, because it makes it easier for your recipient to visit your website, to order a product, or to download a whitepaper.

Links in your email also enable you to measure the conversion of your email. This allows you to analyse how many times a link was clicked. You can use this information to make your next email even better. If you give every link a unique title, you can measure every link separately.

Question 55

How do I create a personal email?

Webpower · Accepted Answer

Personalisation is becoming increasingly important. This is not about a name in the introduction, but about actual personalised content. Webpower is perfectly suited for creating such content. When formatting an email, you can specify a condition for each block which determines which of your recipients will end up seeing this block or not. Click on the block you wish to add the condition to, and select the option Conditional content. Here you can either select a condition you’ve created previously, or create a new one.

Choose the database field the filter has to check for, as well as the corresponding conditions (equals, does not equal, starts with, etc.). By clicking on ‘test conditions’, you can see how many subscribers in your database meet the criteria of this filter.

Depending on the conditions you create, some recipients could end up receiving extremely long emails. If your condition is male or female, it is easy to see what people will receive. But if your condition is based on what colour someone likes, it will be virtually impossible to create a proper email for every colour and combination. So in this case, it would be best to create two general blocks without a condition, and one or two blocks with a condition. That way everyone will receive a proper, full-fledged email.

Question 56

How do I set up a birthday filter?

Webpower · Accepted Answer

Under send > filters you can create a filter. In the first column, choose the database field that contains the date of birth, and in the second column, choose matches yearly, and in the third column select today. If you click on OK, the filter can be used when sending a daily mailing, which will check whether it’s someone’s birthday based on this filter.

Question 57

How to crop images using the drag & drop editor?

Webpower · Accepted Answer

You can easily crop images using the drag & drop editor. When you select the block which contains the image you would like to crop, select the edit icon.

Hoe kan ik afbeeldingen bijsnijden en verkleinen in de drag & drop editor?

Next, you will see the following screen:

You can use the zoom function to indicate how far you want to zoom in and which part of the image should be visible in your email.

Use the crop icon to crop your image. It’s also possible to specify how big your image should be.

Use the reduce icon to decrease the size of your email. Use the check icon to see what the changes look like or the red cross to abort. It’s a good idea to reduce the size of your images, in order to make sure that your email is not too big and quickly loads once it is in the inbox of your recipients.

Now save the image and use it in your emails. If you are not satisfied with the changes, use the back icon and all your changes will be undone.

Question 58

What is an RSS feed?

Webpower · Accepted Answer

The term RSS stands for Really Simple Syndication. It allows you to easily remain up to date on news on your favourite websites. You can use RSS in Webpower to re-use content quickly and easily.

In that case, we will create an RSS block for you, which uses an RSS URL to retrieve the information and automatically fills blocks. Naturally, you can edit the content afterwards.

Question 59

How do I add an RSS feed to the Drag & Drop editor?

Webpower · Accepted Answer

By default, no RSS block is available in the Drag & Drop editor. If you would like to include one, please contact your project manager, or call +3185 773 99 90.

Question 60

How do I add an RSS feed to the HTML editor?

Webpower · Accepted Answer

Please note: this feature is only available if you also have the RSS module. When you create a new mailing, enter an RSS URL under the advanced tab. When you click on OK, you will see an RSS icon next to your email.

You can now add an RSS feed to your email. We’ve included a sample RSS code you could use in your email below:

Question 61

How do I add a poll to an email?

Webpower · Accepted Answer

Add a poll in order to quickly get opinions and information from your customers. Go to content and select polls on the left.

You can create a poll by entering a question and up to five possible answers to go with the question. The email configurator will then show a block named poll, where you can select a poll from the ones created.

Question 62

How do I set up a dynamic filter?

Webpower · Accepted Answer

Select send and then select filters. Here you can create a new filter.

Choose the database field the filter has to check for, as well as the corresponding conditions (matches, does not match, starts with, etc.). By clicking on test conditions, you can see how many subscribers in your database meet the criteria of this filter.

Question 63

How do I add conditional content to my emails?

Webpower · Accepted Answer

Option 1: in the email

Select the block you want to apply a filter to. At the bottom right, select conditional content and choose the filter that applies to this particular block. If the right filter isn’t listed yet, select + Create new condition.

How do I add conditional content to my emails?

Choose the database field the filter has to check for, as well as the corresponding conditions (matches, does not match, starts with, etc.).

By clicking on test conditions, you can see how many subscribers in your database meet the criteria of this filter.

Option 2: in the filter overview

Select send and then select filters. Here you can create a new filter.

Choose the database field the filter has to check for, as well as the corresponding conditions (matches, does not match, starts with, etc.). By clicking on test conditions, you can see how many subscribers in your database meet the criteria of this filter. In your email you can then select the block you want to apply a filter to.

At the bottom right, select conditional content and choose the filter that applies to this particular block.

Question 64

What is a dynamic filter?

Webpower · Accepted Answer

A dynamic filter is a filter that can be applied to birthday emails, to give an example. This filter determines whether the current date matches the birthday of a subscriber, and will send a birthday email if that is the case.

A dynamic filter can also be used to present conditional content to subscribers. A certain text block in your email will only be displayed to subscribers who meet the filter criteria (e.g. men only).