Frequently asked questions

Webpower is a web-based application which works in all webbrowsers, there is no need to download or install any software.

In our frequently asked questions you can find a number of articles on how you can work with our platform. In addition, we also explain why you should use certain features.

Five myths about sending emails without an opt-in

It goes without saying that no email marketer likes seeing people unsubscribe from their emails. However, hiding the unsubscribe link is a bad idea. Doing so leads to irritation among customers, and will ultimately damage your email deliverability. Make it easy for recipients to (temporarily) unsubscribe from your emails.

To set this up in Webpower, go to Content > System pages. There you can use the unsubscribe plugin to change a number of settings for opting out of your emails.

You can:
– turn on/off ‘temporary unsubscriptions’;
– give subscribers the option of changing information;
– set up the unsubscribe email;
– add reasons for unsubscribing.

A confirmation page is a page you link to from a confirmation email, like the ‘subscribe_confirm’ mailing.

You can use the confirmation page after a confirmation email, e.g. if you are using a double opt-in.

After a new subscriber indicates that they actually want to receive your emails by clicking on a button in the confirmation email, you can forward these people to the confirmation page, which allows you to confirm that they will start receiving updates from you from now on.

You can use a system page as a registration page for your newsletter. Using a registration form, this information is then entered into Webpower.

System pages are landing pages, built into the Webpower platform. For example, the registration and deregistration page for your newsletter.

System pages are set up by default. You can change them, e.g. to change them to your corporate identity, by clicking on content and system pages. Here you can click on the desired system page, and then on change at the top of the menu. On this screen, you can change the title of the page, change the template and select the visible database fields, among other things.

How do I set up a system page

You can create a confirmation email by heading to content and selecting confirmation emails. Have you already created an email? Select the email and click on change HTML.

If you want to create a new email, select add and enter all information (name, template, language, subject line, sender name, sender address and reply address).

You can set up a confirmation email by going to content and system pages. When you change the subscribe plugin by clicking on change in the menu, you can select the right confirmation email.

Hoe stel ik een bevestigingsmail in?

Getting started

To add a new user to your Webpower license, follow these steps:
 
1. navigate to ADMIN USERS;
2. click the ‘INSERT’ button to create a new user;
3. enter the required data such as: name, username, password, etc.;
4. choose if the user should have access to the overall database & plugins;
5. select the role the user should have in the left column and click the right-pointing arrow to add this role to the user;
6. select the campaigns the user should have access to;
7. click SAVE to add the user.

If you copy and paste text from a (Word) document, the layout (font, colour, etc.) of the text is copied as well. This could result in your email being so large that it can no longer be sent.

This is why we recommend typing your texts directly in the drag & drop editor. Another option is to prepare texts in a Notepad file, as these applications don’t have any layout.

It goes without saying that no email marketer likes seeing people unsubscribe from their emails. However, hiding the unsubscribe link is a bad idea. Doing so leads to irritation among customers, and will ultimately damage your email deliverability. Make it easy for recipients to (temporarily) unsubscribe from your emails.

To set this up in Webpower, go to Content > System pages. There you can use the unsubscribe plugin to change a number of settings for opting out of your emails.

You can:
– turn on/off ‘temporary unsubscriptions’;
– give subscribers the option of changing information;
– set up the unsubscribe email;
– add reasons for unsubscribing.

You can change almost all database fields. The only fields that cannot be changed are ‘email’ and, if available, ‘lang’.

To change these, go to setup and database fields. Select the field you want to change and click on change.

You can then change the field name and its description.

How can I change database fields

A confirmation page is a page you link to from a confirmation email, like the ‘subscribe_confirm’ mailing.

You can use the confirmation page after a confirmation email, e.g. if you are using a double opt-in.

After a new subscriber indicates that they actually want to receive your emails by clicking on a button in the confirmation email, you can forward these people to the confirmation page, which allows you to confirm that they will start receiving updates from you from now on.

You can use a system page as a registration page for your newsletter. Using a registration form, this information is then entered into Webpower.

System pages are landing pages, built into the Webpower platform. For example, the registration and deregistration page for your newsletter.

System pages are set up by default. You can change them, e.g. to change them to your corporate identity, by clicking on content and system pages. Here you can click on the desired system page, and then on change at the top of the menu. On this screen, you can change the title of the page, change the template and select the visible database fields, among other things.

How do I set up a system page

You can create a confirmation email by heading to content and selecting confirmation emails. Have you already created an email? Select the email and click on change HTML.

If you want to create a new email, select add and enter all information (name, template, language, subject line, sender name, sender address and reply address).

You can set up a confirmation email by going to content and system pages. When you change the subscribe plugin by clicking on change in the menu, you can select the right confirmation email.

Hoe stel ik een bevestigingsmail in?

Every user of the Webpower platform has a role. That role determines what a user does or doesn’t have access to.

Roles within Webpower

Firstly, you can choose whether a user with the new role can send a final email or not. In addition, you can define areas the user will have access to.

Areas the user won’t have access to will not be displayed for them. Examples include;

  • Access to campaigns;
  • Access to user management;
  • Access to contacts;
  • Access to email templates.

Two examples of roles:

1. Content creator
If your marketing team consists of several people, or if you are using external companies that designs your emails, you may not want them to have access to all information. Creating a “content creator” role may be a good idea.

For these users, all you need to do is select “mails” as the area the user has access to. All other menu items will be invisible to this role. When it comes to rights, you can also decide whether these users can create, edit or delete mails.

2. Data analyst
You can create a special role for data analysts. These users can see all statistics, but they cannot create or send mails, and they will not have access to your contacts.

Roles and rights in the Webpower platform

Changing roles and rights

In order to change roles and rights, go to admin and select roles. To define a new role, copy the role called Superuser. To change a role, select the desired role and click on edit.

Give the new role a name and select the areas this person has access to. Please note! A user does not need to have access to the “Campaigns” part in order to work with campaigns. Access to “Campaigns” means that this role can create, change and delete campaigns.

To change the role rights, select role rights in the menu on the left. Select the desired role and specify whether this user can view and/or change information for each area.

In the Webpower platform, system groups are groups that are created automatically when a new campaign is created.

System groups include;

  • subscribers
  • unsubscribers
  • hard bounce
  • soft bounce

These groups cannot be deleted.

Emails in Webpower are created within a campaign. If you want to create a whole series of emails, you can create a new campaign.
You can create a new campaign in the Webpower platform by going to setup. Then simply select campaigns and insert.

Enter the following information:

Brand

What brand does your new campaign belong to? If your campaign is linked to an overarching brand, the subscriber can also unsubscribe from all campaigns belonging to this brand. For brandless campaigns, they can only unsubscribe from the current campaign.

Name

Name of the campaign.

Default from name

Sender name for all emails in this campaign: also used for emails of plugins.

Default sender address

Delivery address for all emails in this campaign: also used for emails of plugins.
You can choose a different sender address. You can add it under setup > sender addresses.

Default reply address.

The default reply-to address for all emails in this campaign.

Languages

Select the languages you want to work with in this campaign. Plugins will be created for the languages selected here.

Use overall list?

If you are using the overall list, you are bound to the fields of the overall database. Using a specific address list is recommended.

Deletable?

Check if the campaign may not be removed. [Remove] in the overview screen will not work if checked.

Use templates only?

Use this option if the use of templates in emails is required.

Weblink validity

How long (in days) will the web link be valid after receiving the mailing? Is the document meant for sending replies, or can it also be used for suggestions? In case of the latter, it may be useful to provide a ‘default’ suggestion or to enter something if you want the web link to be valid indefinitely.

Default plaintext message

The default plain text message for all emails in the campaign (can be changed for each email).

Default recipients

Here you can enter a number of email addresses that will receive every final mailing sent from this campaign. The data of subscriber ‘user@example.com’ is used for the personalisation of the messages. You can enter multiple addresses by separating them with a comma.

Conversion points

Enter the names of the conversion points that can be used. This name may only consist of letters, numbers and underscores. You can enter multiple conversion points by separating them with a comma.

Exclude list

Specify which exclude lists should be used for and applied to this campaign.

WebAnalytics

In addition to placing conversion pixels, you can also learn about clicking behaviour using Google Analytics. Enter your information here.

Twitter account

If you want to tweet about mailings sent from this campaign, you can log into your Twitter account here.

Forward bounces to

Enter the email address that bounces should be sent to.

Click on OK. The list with campaigns will appear.
The campaign has been created and is listed in the list box in the upper left of your screen.

  1. You can create a new brand in the Webpower platform by going to setup.
  2. Then simply select brands and insert.
  3. Enter the name of the brand and click OK.

The list with all of your brands will appear. The brand has been created and is listed in the list box in the upper left of your screen.

When you send your emails, the ISP assesses to what extent you are authentic, and whether you aren’t pretending to be someone else. If you appear to be trustworthy, your email has a higher chance of making it to the recipient’s inbox.

Authentication is set up by DNS, among other things. The DNS system can be compared to a phone book. In a table containing records (domain) names are translated into IP addresses. In order to set up the Webpower licence, a number of DNS settings are required.

You have to set up the DNS records yourself. To get the correct settings for the DNS, you can send an email to support@webpower.io. Our support team will provide you the instructions for setting up the DNS.

Every night, Webpower checks whether there has been any activity in the last six months for all campaigns. If this is not the case, Webpower will automatically set them to inactive (the campaign is not removed).

Tip: sending a test mailing counts as activity, meaning the campaign will no longer be inactive.

If there hasn’t been any activity in a campaign (i.e. no mailings have been sent) for six months, Webpower will automatically set the campaign to inactive (the campaign is not removed).

Tip: sending a test mailing counts as activity, meaning the campaign will no longer be inactive.

  1. Go to content > system pages.
  2. Select the unsubscribe plug-in and click modify.
  3. Halfway through the page, check yes at Allow subscribers to unsubscribe temporarily?.

In an overall campaign, click on the campaign itself, then –Overall–, Go to contacts > contacts and click add user.

Enter all relevant information and specify which campaigns the user should be added at the bottom of the form, under campaign.

For non-overall campaigns, the user has to be added to each campaign manually.

When asking Webpower a support question, we recommend including the campaign number right away. You can find this number in your browser’s address bar.

For example: https://demo.webpower.eu/admin/?campaign=7

If you know your campaign numbers by heart, all you need to do is Shift+click on the campaign name, enter the correct campaign number and – poof! – you’re in the right campaign.

When asking Webpower a support question, we recommend including the mailing number right away. In the top right on the cog, if you add the column id and click on show below, the mailing numbers will be displayed.

Webpower features an overall campaign. In addition, you can create separate campaigns that are ‘non-overall’.

Overall campaign

Overall campaigns are used primarily for setting up general plugins and/or overarching databases. An overall campaign is an overarching one. The plugins (like subscribing and unsubscribing) can also be overarching. If a contact unsubscribes via the plugin of the overall campaign, they will have the option of unsubscribing for either the campaign in question, or all campaigns within the overall campaign.

With overall campaigns, a contact’s information is stored in a central location. These contacts can be contacted within the campaign they subscribed to.

Non-overall campaign

For non-overall campaigns there are plugins that only work for those specific campaigns. If someone signs up, this subscription applies only to those particular campaigns and not to any others.

Increasing conversion by enticing your target group at a personal level: it sounds more complicated than it is. You have probably heard of the 6 persuasion tactics of Cialdini (Social Proof, Authority, Scarcity, Commitment, Liking, and Reciprocity), which affect decision-making and online conversion. By providing 3 different ways of persuasion and monitoring what someone responds to through (clicking) behavior, a personal persuasion profile is built. And the individual profile is adapted to every interaction, so that the best secution tactic is applied first the next time. And because of Webpower’s PersuasionAPI, you do not need to do anything.

How does it work?

Every time a visitor returns to the website, he/she will get to see a label or piece of content – based on previous behavior as well as the behavior of the target group as a whole – that is formulated in a way that is most convincing to him/her based on the tactics of Cialdini.

The result: An average conversion increase of 5 to 10 percent and a general growth in email engagement.

Webpower believes in this scientific, data-driven way of persuasion at an individual level. Up until now, evidence has been produced for each customer: an average minimum conversion increase of 5 percent.

Let’s get to work!

Are you interested? We are happy to provide you with a detailed explanation of how the PersuasionAPI works. If you are convinced and you want to get to work, you will receive your login details to actually get started via Webpower in a few steps:

Applying personalized persuasion tactics with Webpower

Through a wizard, you can indicate with which texts, colors, and labels you would like to entice the consumer. If this is completed, it will be sent to our developer, who will take care of the implementation. The only thing you need to do is paste a line of code (tag) in the source code of your website.

After the implementation, you will see the consumer’s behavior and the conversion result on the dashboard immediately.

Applying personalized persuasion tactics with Webpower

 

You can use wildcards to search for a name in the list of contacts. But do you know how to use wildcards?

Wildcards for texts

If you want to replace one symbol with a blank value, you should enter a ?. If one or more symbols match the search criteria, you should enter a *.

For example:
a?c         =             abc,acc,a1c,…
ab*        =             abc,abcc,abcde,…
?b*        =             abc,xbaaa,bbbbb,….

Wildcards for figures and dates

If you want to search ‘up to and including’ or ‘from’ a certain date, you should use the *. Naturally, it should also recur in the column name.

For example:
Date (12-05-1973,*)             =             All dates from May 12, 1973.
Date (*,12-05-1973)              =             All dates up to and including May 12, 1973.
Date (12-05-1973,23-03-2000)   =             All dates between May 12, 1973 and March 23, 2000.

The role of authentication in delivering your email

When you send your emails, the ISP assesses to what extent you are authentic, and whether you aren’t pretending to be someone else. If you appear to be trustworthy, your email has a higher chance of making it to the recipient’s inbox.

Authentication is set up by DNS, among other things. The DNS system can be compared to a phone book. In a table containing records (domain) names are translated into IP addresses. In order to set up the Webpower licence, a number of DNS settings are required.

You have to set up the DNS records yourself. To get the correct settings for the DNS, you can send an email to support@webpower.io. Our support team will provide you the instructions for setting up the DNS.

Welcome to Webpower

Every user of the Webpower platform has a role. That role determines what a user does or doesn’t have access to.

Roles within Webpower

Firstly, you can choose whether a user with the new role can send a final email or not. In addition, you can define areas the user will have access to.

Areas the user won’t have access to will not be displayed for them. Examples include;

  • Access to campaigns;
  • Access to user management;
  • Access to contacts;
  • Access to email templates.

Two examples of roles:

1. Content creator
If your marketing team consists of several people, or if you are using external companies that designs your emails, you may not want them to have access to all information. Creating a “content creator” role may be a good idea.

For these users, all you need to do is select “mails” as the area the user has access to. All other menu items will be invisible to this role. When it comes to rights, you can also decide whether these users can create, edit or delete mails.

2. Data analyst
You can create a special role for data analysts. These users can see all statistics, but they cannot create or send mails, and they will not have access to your contacts.

Roles and rights in the Webpower platform

Changing roles and rights

In order to change roles and rights, go to admin and select roles. To define a new role, copy the role called Superuser. To change a role, select the desired role and click on edit.

Give the new role a name and select the areas this person has access to. Please note! A user does not need to have access to the “Campaigns” part in order to work with campaigns. Access to “Campaigns” means that this role can create, change and delete campaigns.

To change the role rights, select role rights in the menu on the left. Select the desired role and specify whether this user can view and/or change information for each area.

Every night, Webpower checks whether there has been any activity in the last six months for all campaigns. If this is not the case, Webpower will automatically set them to inactive (the campaign is not removed).

Tip: sending a test mailing counts as activity, meaning the campaign will no longer be inactive.

If there hasn’t been any activity in a campaign (i.e. no mailings have been sent) for six months, Webpower will automatically set the campaign to inactive (the campaign is not removed).

Tip: sending a test mailing counts as activity, meaning the campaign will no longer be inactive.

  1. Go to content > system pages.
  2. Select the unsubscribe plug-in and click modify.
  3. Halfway through the page, check yes at Allow subscribers to unsubscribe temporarily?.

In an overall campaign, click on the campaign itself, then –Overall–, Go to contacts > contacts and click add user.

Enter all relevant information and specify which campaigns the user should be added at the bottom of the form, under campaign.

For non-overall campaigns, the user has to be added to each campaign manually.

When asking Webpower a support question, we recommend including the campaign number right away. You can find this number in your browser’s address bar.

For example: https://demo.webpower.eu/admin/?campaign=7

If you know your campaign numbers by heart, all you need to do is Shift+click on the campaign name, enter the correct campaign number and – poof! – you’re in the right campaign.

When asking Webpower a support question, we recommend including the mailing number right away. In the top right on the cog, if you add the column id and click on show below, the mailing numbers will be displayed.

Webpower features an overall campaign. In addition, you can create separate campaigns that are ‘non-overall’.

Overall campaign

Overall campaigns are used primarily for setting up general plugins and/or overarching databases. An overall campaign is an overarching one. The plugins (like subscribing and unsubscribing) can also be overarching. If a contact unsubscribes via the plugin of the overall campaign, they will have the option of unsubscribing for either the campaign in question, or all campaigns within the overall campaign.

With overall campaigns, a contact’s information is stored in a central location. These contacts can be contacted within the campaign they subscribed to.

Non-overall campaign

For non-overall campaigns there are plugins that only work for those specific campaigns. If someone signs up, this subscription applies only to those particular campaigns and not to any others.

Increasing conversion by enticing your target group at a personal level: it sounds more complicated than it is. You have probably heard of the 6 persuasion tactics of Cialdini (Social Proof, Authority, Scarcity, Commitment, Liking, and Reciprocity), which affect decision-making and online conversion. By providing 3 different ways of persuasion and monitoring what someone responds to through (clicking) behavior, a personal persuasion profile is built. And the individual profile is adapted to every interaction, so that the best secution tactic is applied first the next time. And because of Webpower’s PersuasionAPI, you do not need to do anything.

How does it work?

Every time a visitor returns to the website, he/she will get to see a label or piece of content – based on previous behavior as well as the behavior of the target group as a whole – that is formulated in a way that is most convincing to him/her based on the tactics of Cialdini.

The result: An average conversion increase of 5 to 10 percent and a general growth in email engagement.

Webpower believes in this scientific, data-driven way of persuasion at an individual level. Up until now, evidence has been produced for each customer: an average minimum conversion increase of 5 percent.

Let’s get to work!

Are you interested? We are happy to provide you with a detailed explanation of how the PersuasionAPI works. If you are convinced and you want to get to work, you will receive your login details to actually get started via Webpower in a few steps:

Applying personalized persuasion tactics with Webpower

Through a wizard, you can indicate with which texts, colors, and labels you would like to entice the consumer. If this is completed, it will be sent to our developer, who will take care of the implementation. The only thing you need to do is paste a line of code (tag) in the source code of your website.

After the implementation, you will see the consumer’s behavior and the conversion result on the dashboard immediately.

Applying personalized persuasion tactics with Webpower

 

You can use wildcards to search for a name in the list of contacts. But do you know how to use wildcards?

Wildcards for texts

If you want to replace one symbol with a blank value, you should enter a ?. If one or more symbols match the search criteria, you should enter a *.

For example:
a?c         =             abc,acc,a1c,…
ab*        =             abc,abcc,abcde,…
?b*        =             abc,xbaaa,bbbbb,….

Wildcards for figures and dates

If you want to search ‘up to and including’ or ‘from’ a certain date, you should use the *. Naturally, it should also recur in the column name.

For example:
Date (12-05-1973,*)             =             All dates from May 12, 1973.
Date (*,12-05-1973)              =             All dates up to and including May 12, 1973.
Date (12-05-1973,23-03-2000)   =             All dates between May 12, 1973 and March 23, 2000.

Load More

Contacts & Segmentation

It is possible to add default recipients to a campaign. These recipients will receive every mailing that has been definitively sent from within this campaign, without these recipients having to be in the sending list.

Perfect for keeping colleagues up to date on sent mailings!

How?

Go to setup and select campaigns. Select the campaign you want to add default recipients to by clicking it once, then click on edit.

Scroll down until you see default recipients. Enter one or more email addresses. Multiple recipients need to be separated by a comma.

default recipients

When you are finished adding email addresses, click on OK at the bottom of the page.

Under the tab personalised preview you can see what your email looks like for your recipients. If you select a contact from your test group in the dropdown you can see how the email will be personalised for this specific recipient. This especially comes in useful if you are working with conditional content, because you can see if all the conditions are working properly.

Personalised Preview

In the tab Analysis you can check your email in a blink of an eye. You can see if your email meets all advises and requirements. You can see whether or not your email will pass the spamscore, information about your images, if all hyperlinks work correctly and you can see all used personalisation.

Hoe werkt de mail analyse?

Try to keep the spamscore as low as possible.

Hoe werkt de mail analyse?

Is there an ALT-tekst missing? Add it directly in the analysis tab.

Hoe werkt de mail analyse?

When there is a red cross in the ‘hyperlink’ tab, a link in your email is broken.

Hoe werkt de mail analyse?

In the tab personalisation’ you can see which personalisations are used in the email.

Please note: the tabs in the drag & drop editor are all part of one page. Clicking on ‘previous page’ in your browser may result in losing the unsaved changes on the page.

If your import looks like this:

characterset

You’ve probably selected the wrong character set. When you are about to upload a CSV file, select the character set called Western Europe (ISO-8859-1)

characterset

In the upper left, select the overall campaign.

Hoe voeg ik extra databasevelden aan overall campagnes

Under setup > database fields, you will find all database fields that are available. In the upper right, you can click insert in order to add additional fields.

This is a mail being sent as confirmation, for example the “subscribe_confirm” mailing.

2016-11-10-16_44_16-webpower-dsm

When you use a double opt-in, this is the email subscribers use to confirm that they really do want to subscribe. By clicking on the confirmation link, these subscribers will be moved from the opt-in group to the subscriber group.

Do you work with a subscribe plugin (or another subscribe method within Webpower), via the opt-in procedure? Then you work with confirmation emails. But how do I adjust these emails? We will explain that in this article.

Confirmation emails are created as HTML emails, unless Webpower has created a template. The layout of these emails can be changed under the menu content > confirmation emails. Be aware: there will be automatically created a confirmation email on all available languages. De most common used confirmation emails are the subribe_confirm and the unsubscribe_confirm. These emails automatically have a link in the email that will handle the subscribe process. If someone subscribes via a form, the contact will receive the subscribe_confirm mail in the inbox. If the contact clicks on the link, the subscription is succesfully closed.

It is a possibility to style the confirmation emails in the style of your website or email template. You contact support@webpower.nl for this question.

Go to statistics and select subscriber development. The top graph shows how many contacts are in your database. The lower graph shows the net subscriber count you gained or lost in a given week (subscribers – unsubscribers = value in the graph).

Datatypes are specific details in your database. They are used to indicate what sort of value is used: a character, a number, a string of text, etc.

The datatype string is a type that contains a series of signs or characters with a fixed or variable length. All signs and characters on a keyboard can be included. The datatype string can be used for: email address, first name, address information, as well as telephone numbers.

The datatype integer displays a sequence of numbers that contains a maximum of 2,147,483,647 characters. All numbers on a keyboard can be included. The datatype integer can be used for interest fields, for example. You start at 0, and you can use triggers to increase the number by +1 every time someone clicks on this topic.

The datatype big integer is a type that contains a sequence of numbers with a maximum number of 9,223,372,036,854,775,807 characters. All numbers on a keyboard can be included. The database big integer can be used for the same kind of content as the datatype integer, but it can include far more numbers, making it suitable for large calculations.

The datatype date is a type that can be used to save a date, whereas the datatype date-time can do the same while also allowing a time to be included. The datatype date can be used for birth dates, for example.

Webpower automatically sends a List Unsubscribe header with every email. Email providers that support list unsubscribe headers give receivers the option of unsubscribing.

You can create filters through the send header, under filters.

You can create a group by selecting contacts and then groups. Next, simply click add.

Test group vs. definitive

When you create a new group, you have the option between test and definitive. You can use a test group to send test emails to. It is impossible to send a test email to a definitive group or system group.

System groups

In the Webpower platform, system groups are groups that are created automatically when a new campaign is created. These groups cannot be deleted. They include groups like subscribers, unsubscribers, hard bounce and soft bounce.

The Webpower platform works with groups and with filters.

Groups are used to import subscribers. Whenever you’re sending a mailing, you send it to a group.

Sometimes people need to be excluded from a mailing. For example, when you want to send a mailing only to men, and not women. In that case, you would use the filter ‘female’ to exclude this group from this mailing.

When compiling a CSV file, the first line is generally used to the title of the column in question. If a column’s title matches the name of a database field, the Webpower platform will recognise it automatically.

Hoe zet ik een CSV bestand op

After all of the information in the file is complete, save it as a CSV (Comma delimited) file.

Working on a Mac?

CSV files created in Numbers cannot be imported. When you reopen the file in Microsoft Excel and resave it, you can import the file in the Webpower platform.

There are two ways of adding contacts in the Webpower platform. You can add them manually by entering the information of the person in question, or you can import a CSV file.

Manual entry

You can manually add new contacts in the contact overview (Contacts > Contacts) by clicking on add in the upper left corner. In this overview, the fields marked with an * (like the ‘email’ field) are required. At the bottom, you can select the group this person should be added to. Next, click on OK to save, or click OK & add more’ to save and add another contact immediately.

Importing contacts

Whenever you want to add multiple contacts, being able to add them all at once is most convenient. The Webpower platform allows you to upload a CSV file.

Under the Contacts header, select the upload contacts option. You can drag a CSV file here or look up a file yourself by clicking on browse.

upload-csv-file

You will then see a number of additional options:

Group: Here you can select which groups the subscribers should be included in.

Field separator: Here you can select how the fields in the CSV file are separated. A semicolon (;) is used by default (if your file is saved in CSV (Comma delimited), semicolons are used as separators as well.)

Match fields: Here you can match the fields in your CSV file with the fields in your database. Be aware: first, you have to create the database fields you want to match. Go to Setup > Database fields and insert a new database field. If they match, they will be imported into the right database field automatically. If this is not the case, it will say ‘[Skip]’, and the field will not be included automatically. You can still import this field by clicking on ‘[Skip]’ and then selecting the right database field.

Recipient of the results: once the file has finished importing, you will receive a confirmation with the results of the import on this email address. This message also contains additional information about any duplicates and errors.

What to do with duplicates: Duplicate information can be imported or ignored. You have the following options:

• Skip, preserve all existing data.
• Complement, preserve existing (non-empty) data. Only overwrite empty fields.
• Replace all existing data, including empty CSV fields.
• Replace existing data, except empty CSV fields.

After all the information has been entered, click on OK below the form. The CSV file will be imported in the background. After completion, you will receive an email at the address you entered earlier under recipient of the results.

Working on a Mac?

CSV files created in Numbers cannot be imported. When you reopen the file in Microsoft Excel and resave it, you can import the file in the Webpower platform.

 

If you are using a multi-language campaign, you are required to specify a language for all contacts. This field is called lang in the database.

For example, if you’re creating an English-language email, all English-speaking subscribers will receive this email once you send it, thanks to the lang field.

Lang is also used for system pages. All system pages will be automatically displayed in the right language for the recipient.

Under setup > database fields, you will find all database fields that are available. In the upper right, you can click add in order to add additional fields.

Take a look at this tutorial, which shows how to add a database field.

In the tutorial, the number of possible languages is limited by adding an input type. With a ”radio” input type, you can choose which database values should be possible to fill in.

Under control > database fields, you will find all of the database fields available to subscribers. The email field is available by default. If you are creating a multi-language campaign, the field lang will be available as well.

Using Webpower’s drag & drop editor you can create conditional content. Conditional content helps you to better tailor your emails to the recipients. Conditional Content is available under the Block tab.

When you’re working in the drag & drop editor, you can specify for each individual block which criteria the recipient has to meet for the block to be displayed to them. You can create a new filter or select an existing one.

Example

Want a block to only be displayed if the recipient is a woman? Simply specify that the recipient’s gender has to be equal to ‘female’:

Conditionele content creëren met filters

You can personalize an email by adding a value from your database, like a first name or a title. If you want to personalize your email, follow the steps outlined below:

In the Webpower block editor, or in an HTML email and in the subject line:

  1. Go to SetupDatabase Fields and look at the possible values you can use to personalise an email. In the table, you will see field name and description. Once you have determined the value you want to use, like the first name, copy the field name of this value.
  2. Paste the copied field name after {$ and close with }. For example: {$firstname}. You can use this code anywhere in your email in order to use the recipient’s first name. When sending the email, Webpower will replace {$firstname} with the first name of the recipient.

In the drag & drop editor:

  1. Go to SetupDatabase Fields and look at the possible values you can use to personalise an email. In the table, you will see field name and description. Once you have determined the value you want to use, like the first name, copy the field name of this value.
  2. Paste the copied field name after {{contact. and close with }}. For example: {{contact.firstname}}. You can use this code anywhere in your email in order to use the recipient’s first name. When sending the email, Webpower will replace {{contact.firstname}} with the first name of the recipient.

Webpower offers the option to display content on the basis of values in your database. This can be done in two ways:

  • Displaying blocks of content within your newsletter.
  • Sending the entire newsletter based on data in your database by using filters.

Displaying blocks of content within your newsletter

When sending the newsletter based on the first method, blocks of content in your block template are only displayed if a pre-defined condition has been met. For example, a block about a beautiful summer dress. You can display that block subject to the condition:

Subscriber = female -> display block. In all other cases, different or no content is displayed.

Sending the entire newsletter based on data in your database by using filters

By segmenting based on filters you either send the entire newsletter or not, based on a value in the database. So, no parts of the content are missing, but the recipient will be excluded from the mailing list. This may be useful if you want to offer car insurance, for instance. Perhaps you have included in your database the information that people do not have a car or recently purchased car insurance. Those are the people that you do not want to bother with an offer that is not interesting to them. Based on a filter in combination with data from your database, you can avoid that those persons receive that email.

Filters can be used as selection criteria when sending an email or when adding a block in the email (conditional content). You can opt for AND and OR filters. We will explain the difference in this article.

AND and OR filters

An AND filter is used to indicate that a contact must meet two or more criteria: Sophie is a woman AND is interested in Shoes. Sophie must meet both these criteria to be selected. For example, you can use this to exclude certain people. To exclude contacts, the contact must match all the given criteria’s. If a contact match two criteria instead of the given three, the filter will not exclude this contact.

Example exclude email addresses

Use the AND filter: licence does not match X and licence does not match Y

An OR filter is a filter to indicate that a contact must meet one criterion OR the other criterion. For example: Sophie is a woman OR she is interested in Shoes. Sophie must meet one of these criteria to be selected.

Example how to select based on given email address

Use the OR filter: licence does not match X or does not match Y

Note

When selecting multiple filters when sending an email, you will automatically use the AND filter.

Checking your filter

Do you want to check if the amount of contacts who match the filter is correct? Then use the option ”test conditions” when creating a filter on Send > filters.

Within Webpower, groups are used to segment the entire database of contacts. This allows you to better tailor your email campaigns to the specific contact and make it as personal as possible. The better you are able to personalise an email, the greater the chance that your email is opened and perceived as relevant. This user tip explains why and how you can use a temporary group.

Temporary group

In some situations you want to create a temporary group, for example, to send them an email once. Once the email has been sent, you can delete the group. This means that only the group no longer exists, but the contact details remain and statistics are unaffected.

An alternative is to create a temporary group that is automatically deleted after 24 hours. If you add tmp_ in front of the group, for example tmp_import01122015, it is automatically deleted from Webpower. This way you keep track of the list of groups in your database.

How to setup & build your contact list?

It is possible to add default recipients to a campaign. These recipients will receive every mailing that has been definitively sent from within this campaign, without these recipients having to be in the sending list.

Perfect for keeping colleagues up to date on sent mailings!

How?

Go to setup and select campaigns. Select the campaign you want to add default recipients to by clicking it once, then click on edit.

Scroll down until you see default recipients. Enter one or more email addresses. Multiple recipients need to be separated by a comma.

default recipients

When you are finished adding email addresses, click on OK at the bottom of the page.

In the upper left, select the overall campaign.

Hoe voeg ik extra databasevelden aan overall campagnes

Under setup > database fields, you will find all database fields that are available. In the upper right, you can click insert in order to add additional fields.

This is a mail being sent as confirmation, for example the “subscribe_confirm” mailing.

2016-11-10-16_44_16-webpower-dsm

When you use a double opt-in, this is the email subscribers use to confirm that they really do want to subscribe. By clicking on the confirmation link, these subscribers will be moved from the opt-in group to the subscriber group.

Do you work with a subscribe plugin (or another subscribe method within Webpower), via the opt-in procedure? Then you work with confirmation emails. But how do I adjust these emails? We will explain that in this article.

Confirmation emails are created as HTML emails, unless Webpower has created a template. The layout of these emails can be changed under the menu content > confirmation emails. Be aware: there will be automatically created a confirmation email on all available languages. De most common used confirmation emails are the subribe_confirm and the unsubscribe_confirm. These emails automatically have a link in the email that will handle the subscribe process. If someone subscribes via a form, the contact will receive the subscribe_confirm mail in the inbox. If the contact clicks on the link, the subscription is succesfully closed.

It is a possibility to style the confirmation emails in the style of your website or email template. You contact support@webpower.nl for this question.

When compiling a CSV file, the first line is generally used to the title of the column in question. If a column’s title matches the name of a database field, the Webpower platform will recognise it automatically.

Hoe zet ik een CSV bestand op

After all of the information in the file is complete, save it as a CSV (Comma delimited) file.

Working on a Mac?

CSV files created in Numbers cannot be imported. When you reopen the file in Microsoft Excel and resave it, you can import the file in the Webpower platform.

There are two ways of adding contacts in the Webpower platform. You can add them manually by entering the information of the person in question, or you can import a CSV file.

Manual entry

You can manually add new contacts in the contact overview (Contacts > Contacts) by clicking on add in the upper left corner. In this overview, the fields marked with an * (like the ‘email’ field) are required. At the bottom, you can select the group this person should be added to. Next, click on OK to save, or click OK & add more’ to save and add another contact immediately.

Importing contacts

Whenever you want to add multiple contacts, being able to add them all at once is most convenient. The Webpower platform allows you to upload a CSV file.

Under the Contacts header, select the upload contacts option. You can drag a CSV file here or look up a file yourself by clicking on browse.

upload-csv-file

You will then see a number of additional options:

Group: Here you can select which groups the subscribers should be included in.

Field separator: Here you can select how the fields in the CSV file are separated. A semicolon (;) is used by default (if your file is saved in CSV (Comma delimited), semicolons are used as separators as well.)

Match fields: Here you can match the fields in your CSV file with the fields in your database. Be aware: first, you have to create the database fields you want to match. Go to Setup > Database fields and insert a new database field. If they match, they will be imported into the right database field automatically. If this is not the case, it will say ‘[Skip]’, and the field will not be included automatically. You can still import this field by clicking on ‘[Skip]’ and then selecting the right database field.

Recipient of the results: once the file has finished importing, you will receive a confirmation with the results of the import on this email address. This message also contains additional information about any duplicates and errors.

What to do with duplicates: Duplicate information can be imported or ignored. You have the following options:

• Skip, preserve all existing data.
• Complement, preserve existing (non-empty) data. Only overwrite empty fields.
• Replace all existing data, including empty CSV fields.
• Replace existing data, except empty CSV fields.

After all the information has been entered, click on OK below the form. The CSV file will be imported in the background. After completion, you will receive an email at the address you entered earlier under recipient of the results.

Working on a Mac?

CSV files created in Numbers cannot be imported. When you reopen the file in Microsoft Excel and resave it, you can import the file in the Webpower platform.

 

If you are using a multi-language campaign, you are required to specify a language for all contacts. This field is called lang in the database.

For example, if you’re creating an English-language email, all English-speaking subscribers will receive this email once you send it, thanks to the lang field.

Lang is also used for system pages. All system pages will be automatically displayed in the right language for the recipient.

Under setup > database fields, you will find all database fields that are available. In the upper right, you can click add in order to add additional fields.

Take a look at this tutorial, which shows how to add a database field.

In the tutorial, the number of possible languages is limited by adding an input type. With a ”radio” input type, you can choose which database values should be possible to fill in.

Under control > database fields, you will find all of the database fields available to subscribers. The email field is available by default. If you are creating a multi-language campaign, the field lang will be available as well.

Within Webpower, groups are used to segment the entire database of contacts. This allows you to better tailor your email campaigns to the specific contact and make it as personal as possible. The better you are able to personalise an email, the greater the chance that your email is opened and perceived as relevant. This user tip explains why and how you can use a temporary group.

Temporary group

In some situations you want to create a temporary group, for example, to send them an email once. Once the email has been sent, you can delete the group. This means that only the group no longer exists, but the contact details remain and statistics are unaffected.

An alternative is to create a temporary group that is automatically deleted after 24 hours. If you add tmp_ in front of the group, for example tmp_import01122015, it is automatically deleted from Webpower. This way you keep track of the list of groups in your database.

Segmentation; why would you?

Datatypes are specific details in your database. They are used to indicate what sort of value is used: a character, a number, a string of text, etc.

The datatype string is a type that contains a series of signs or characters with a fixed or variable length. All signs and characters on a keyboard can be included. The datatype string can be used for: email address, first name, address information, as well as telephone numbers.

The datatype integer displays a sequence of numbers that contains a maximum of 2,147,483,647 characters. All numbers on a keyboard can be included. The datatype integer can be used for interest fields, for example. You start at 0, and you can use triggers to increase the number by +1 every time someone clicks on this topic.

The datatype big integer is a type that contains a sequence of numbers with a maximum number of 9,223,372,036,854,775,807 characters. All numbers on a keyboard can be included. The database big integer can be used for the same kind of content as the datatype integer, but it can include far more numbers, making it suitable for large calculations.

The datatype date is a type that can be used to save a date, whereas the datatype date-time can do the same while also allowing a time to be included. The datatype date can be used for birth dates, for example.

You can create filters through the send header, under filters.

You can create a group by selecting contacts and then groups. Next, simply click add.

Test group vs. definitive

When you create a new group, you have the option between test and definitive. You can use a test group to send test emails to. It is impossible to send a test email to a definitive group or system group.

System groups

In the Webpower platform, system groups are groups that are created automatically when a new campaign is created. These groups cannot be deleted. They include groups like subscribers, unsubscribers, hard bounce and soft bounce.

The Webpower platform works with groups and with filters.

Groups are used to import subscribers. Whenever you’re sending a mailing, you send it to a group.

Sometimes people need to be excluded from a mailing. For example, when you want to send a mailing only to men, and not women. In that case, you would use the filter ‘female’ to exclude this group from this mailing.

Using Webpower’s drag & drop editor you can create conditional content. Conditional content helps you to better tailor your emails to the recipients. Conditional Content is available under the Block tab.

When you’re working in the drag & drop editor, you can specify for each individual block which criteria the recipient has to meet for the block to be displayed to them. You can create a new filter or select an existing one.

Example

Want a block to only be displayed if the recipient is a woman? Simply specify that the recipient’s gender has to be equal to ‘female’:

Conditionele content creëren met filters

Webpower offers the option to display content on the basis of values in your database. This can be done in two ways:

  • Displaying blocks of content within your newsletter.
  • Sending the entire newsletter based on data in your database by using filters.

Displaying blocks of content within your newsletter

When sending the newsletter based on the first method, blocks of content in your block template are only displayed if a pre-defined condition has been met. For example, a block about a beautiful summer dress. You can display that block subject to the condition:

Subscriber = female -> display block. In all other cases, different or no content is displayed.

Sending the entire newsletter based on data in your database by using filters

By segmenting based on filters you either send the entire newsletter or not, based on a value in the database. So, no parts of the content are missing, but the recipient will be excluded from the mailing list. This may be useful if you want to offer car insurance, for instance. Perhaps you have included in your database the information that people do not have a car or recently purchased car insurance. Those are the people that you do not want to bother with an offer that is not interesting to them. Based on a filter in combination with data from your database, you can avoid that those persons receive that email.

Filters can be used as selection criteria when sending an email or when adding a block in the email (conditional content). You can opt for AND and OR filters. We will explain the difference in this article.

AND and OR filters

An AND filter is used to indicate that a contact must meet two or more criteria: Sophie is a woman AND is interested in Shoes. Sophie must meet both these criteria to be selected. For example, you can use this to exclude certain people. To exclude contacts, the contact must match all the given criteria’s. If a contact match two criteria instead of the given three, the filter will not exclude this contact.

Example exclude email addresses

Use the AND filter: licence does not match X and licence does not match Y

An OR filter is a filter to indicate that a contact must meet one criterion OR the other criterion. For example: Sophie is a woman OR she is interested in Shoes. Sophie must meet one of these criteria to be selected.

Example how to select based on given email address

Use the OR filter: licence does not match X or does not match Y

Note

When selecting multiple filters when sending an email, you will automatically use the AND filter.

Checking your filter

Do you want to check if the amount of contacts who match the filter is correct? Then use the option ”test conditions” when creating a filter on Send > filters.

Why is segmentation and content is important

Under the tab personalised preview you can see what your email looks like for your recipients. If you select a contact from your test group in the dropdown you can see how the email will be personalised for this specific recipient. This especially comes in useful if you are working with conditional content, because you can see if all the conditions are working properly.

Personalised Preview

In the tab Analysis you can check your email in a blink of an eye. You can see if your email meets all advises and requirements. You can see whether or not your email will pass the spamscore, information about your images, if all hyperlinks work correctly and you can see all used personalisation.

Hoe werkt de mail analyse?

Try to keep the spamscore as low as possible.

Hoe werkt de mail analyse?

Is there an ALT-tekst missing? Add it directly in the analysis tab.

Hoe werkt de mail analyse?

When there is a red cross in the ‘hyperlink’ tab, a link in your email is broken.

Hoe werkt de mail analyse?

In the tab personalisation’ you can see which personalisations are used in the email.

Please note: the tabs in the drag & drop editor are all part of one page. Clicking on ‘previous page’ in your browser may result in losing the unsaved changes on the page.

Why personalisation contributes to conversion

You can personalize an email by adding a value from your database, like a first name or a title. If you want to personalize your email, follow the steps outlined below:

In the Webpower block editor, or in an HTML email and in the subject line:

  1. Go to SetupDatabase Fields and look at the possible values you can use to personalise an email. In the table, you will see field name and description. Once you have determined the value you want to use, like the first name, copy the field name of this value.
  2. Paste the copied field name after {$ and close with }. For example: {$firstname}. You can use this code anywhere in your email in order to use the recipient’s first name. When sending the email, Webpower will replace {$firstname} with the first name of the recipient.

In the drag & drop editor:

  1. Go to SetupDatabase Fields and look at the possible values you can use to personalise an email. In the table, you will see field name and description. Once you have determined the value you want to use, like the first name, copy the field name of this value.
  2. Paste the copied field name after {{contact. and close with }}. For example: {{contact.firstname}}. You can use this code anywhere in your email in order to use the recipient’s first name. When sending the email, Webpower will replace {{contact.firstname}} with the first name of the recipient.

Why you should love opt-outs as an email marketer

Webpower automatically sends a List Unsubscribe header with every email. Email providers that support list unsubscribe headers give receivers the option of unsubscribing.

Load More

Content Creation

Magic hidden are database fields that you can use dynamically within the email.
You can use the list below to add to your database which you can use within the mailings:

bold = reserved. These names you cannot create but are created automatically

Fieldname Function
id RecipientID, each email as an unique user ID
create_date The date the user is added to the database
email the email address of the user
mobile_nr in campaigns with SMS-sender this field gets added automatically.
format If you use the option of the plaintext of HTML.
DMDcreate_date create_date in some exports
DMDmember_since the date that the user gets connected to the group you export.
sender_name when you use this field this will replace the sender name
sender_email when you use this field this will replace the sender email
reply_name when you use this field this will replace the sender-reply-name
reply_email when you use this field this will replace the sender-reply-email
last_mail_date the date that the last mailing is sent
last_open_date last date the email is opened
last_click_date last date the email is clicked
dmd_last_remote_addr the IP-address of the contact where the open/click/conversion has been
dmd_last_browser the browser of the last open/click/conversion has been
dmd_last_browser_version Version number of the browser
dmd_last_os operation system
dmd_last_click_date See last_click_date
dmd_last_click_name title of the last link that is been clicked on
dmd_last_open_date see last_open_date
dmd_last_geo_country If you use the GEOMODULE: the country where the IP-address is
dmd_last_geo_region If you use the GEOMODULE: the region where the IP-address is
dmd_last_geo_city If you use the GEOMODULE: the city where the IP-address is
dmd_last_geo_lat If you use the GEOMODULE: the geo-lat where the IP-address is
dmd_last_geo_long If you use the GEOMODULE: the geo-long where the IP-address is
dmd* Only SU-accounts can add these database fields

The following fonts can be used within Webpower:

Arial, Helvetica, sans-serif
‘Arial Black’, Gadget, sans-serif
‘Bookman Old Style’, serif
‘Comic Sans MS’, cursive
Courier, monospace
‘Courier New’, Courier, monospace
Garamond, serif
Georgia, serif
Impact, Charcoal, sans-serif
‘Lucida Console’, Monaco, monospace
‘Lucida Sans Unicode’, ‘Lucida Grande’, sans-serif
‘MS Sans Serif’, Geneva, sans-serif;
font-family: ‘MS Serif’, ‘New York’, sans-serif;
‘Palatino Linotype’, ‘Book Antiqua’, Palatino, serif;
Symbol, sans-serif
Tahoma, Geneva, sans-serif
‘Times New Roman’, Times, serif
‘Trebuchet MS’, Helvetica, sans-serif
Verdana, Geneva, sans-serif
Webdings, sans-serif
Wingdings, ‘Zapf Dingbats’, sans-serif

These fonts are used in Webpower because this are the fonts that are supported in the most used email clients.  It is possible to diverge from those fonts, in the HTML-code of a custom template. In the HTML-code there will also be a fall back font included. This is used when the diverged font is not supported in an email client.

Variables can be used to personalise content. For example, you can use the field ‘first name’ to personalise a subject. The ‘gender’ field could be used to determine whether a selected part of the email can only be shown to men or women.

You can personalise content based on all database fields in your database. Under admin > database fields you will find all of the database fields available to subscribers.

Variables can be used to personalise mailings. For example, you can use the field ‘first name’ to personalise a subject. The ‘gender’ field could be used to determine whether a selected part of the email can only be shown to men or women.

You can personalise content based on all database fields in your database. Under control > database fields you will find all of the database fields available to subscribers.

Select set up > sender addresses. By default, it is only possible to use the license localdomain. This means you can only choose what appears before the @ sign (e.g.: senderaddress@localdomain.com).

You can also use your own localdomain, which allows you to specify what appears after the @ sign. This feature must be requested from Webpower.

How do I add a sender address

Most emails contain one or more calls-to-action. You want people to do something once they receive an email. This is why you may want to add links to your mail, because it makes it easier for your recipient to visit your website, to order a product, or to download a whitepaper.

Links in your email also enable you to measure the conversion of your email. This allows you to analyse how many times a link was clicked. You can use this information to make your next email even better. If you give every link a unique title, you can measure every link separately.

Personalisation is becoming increasingly important. This is not about a name in the introduction, but about actual personalised content. Webpower is perfectly suited for creating such content.

When formatting an email, you can specify a condition for each block which determines which of your recipients will end up seeing this block or not. Click on the block you wish to add the condition to, and select the option Conditional content. Here you can either select a condition you’ve created previously, or create a new one.

How do I create a personal email

Choose the database field the filter has to check for, as well as the corresponding conditions (equals, does not equal, starts with, etc.).

By clicking on ‘test conditions’, you can see how many subscribers in your database meet the criteria of this filter.

How do I create a personal email?

Depending on the conditions you create, some recipients could end up receiving extremely long emails. If your condition is male or female, it is easy to see what people will receive. But if your condition is based on what colour someone likes, it will be virtually impossible to create a proper email for every colour and combination. So in this case, it would be best to create two general blocks without a condition, and one or two blocks with a condition. That way everyone will receive a proper, full-fledged email.

Under send > filters you can create a filter.

In the first column, choose the database field that contains the date of birth, and in the second column, choose matches yearly, and in the third column select today.

If you click on OK, the filter can be used when sending a daily mailing, which will check whether it’s someone’s birthday based on this filter.

How do I set up a birthday filter

You can easily crop images using the drag & drop editor. When you select the block which contains the image you would like to crop, select the edit icon.

Hoe kan ik afbeeldingen bijsnijden en verkleinen in de drag & drop editor?

Next, you will see the following screen:

Hoe kan ik afbeeldingen bijsnijden en verkleinen in de drag & drop editor?

You can use the zoom function to indicate how far you want to zoom in and which part of the image should be visible in your email.

Hoe kan ik afbeeldingen bijsnijden en verkleinen in de drag & drop editor?

Use the crop icon to crop your image. It’s also possible to specify how big your image should be.

Hoe kan ik afbeeldingen bijsnijden en verkleinen in de drag & drop editor?

Use the reduce icon to decrease the size of your email. Use the check icon to see what the changes look like or the red cross to abort.

It’s a good idea to reduce the size of your images, in order to make sure that your email is not too big and quickly loads once it is in the inbox of your recipients.

Hoe kan ik afbeeldingen bijsnijden en verkleinen in de drag & drop editor?

Now save the image and use it in your emails. If you are not satisfied with the changes, use the back icon and all your changes will be undone.

The term RSS stands for Really Simple Syndication. It allows you to easily remain up to date on news on your favourite websites. You can use RSS in Webpower to re-use content quickly and easily.

In that case, we will create an RSS block for you, which uses an RSS URL to retrieve the information and automatically fills blocks. Naturally, you can edit the content afterwards.

By default, no RSS block is available in the Drag & Drop editor. If you would like to include one, please contact your project manager, or call +3185 773 99 90.

Please note: this feature is only available if you also have the RSS module.

When you create a new mailing, enter an RSS URL under the advanced tab. When you click on OK, you will see an RSS icon next to your email.

rss mailing

You can now add an RSS feed to your email. We’ve included a sample RSS code you could use in your email below:

 

Please note: this only works if you are using Webpower block templates.

Add a poll in order to quickly get opinions and information from your customers. Go to content and select polls on the left.

You can create a poll by entering a question and up to five possible answers to go with the question. The email configurator will then show a block named poll, where you can select a poll from the ones created.

How do I add a poll to an email?

 

Select send and then select filters. Here you can create a new filter.

How do I set up a dynamic filter?

Choose the database field the filter has to check for, as well as the corresponding conditions (matches, does not match, starts with, etc.).

By clicking on test conditions, you can see how many subscribers in your database meet the criteria of this filter.

Option 1: in the email

Select the block you want to apply a filter to.

At the bottom right, select conditional content and choose the filter that applies to this particular block. If the right filter isn’t listed yet, select + Create new condition.

 

How do I add conditional content to my emails?

Choose the database field the filter has to check for, as well as the corresponding conditions (matches, does not match, starts with, etc.).

How do I add conditional content to my emails?

By clicking on test conditions, you can see how many subscribers in your database meet the criteria of this filter.

Option 2: in the filter overview

Select send and then select filters. Here you can create a new filter.

How do I set up a dynamic filter?

Choose the database field the filter has to check for, as well as the corresponding conditions (matches, does not match, starts with, etc.).

By clicking on test conditions, you can see how many subscribers in your database meet the criteria of this filter.

In your email you can then select the block you want to apply a filter to.

How do I add conditional content to my emails?

At the bottom right, select conditional content and choose the filter that applies to this particular block.

A dynamic filter is a filter that can be applied to birthday emails, to give an example. This filter determines whether the current date matches the birthday of a subscriber, and will send a birthday email if that is the case.

A dynamic filter can also be used to present conditional content to subscribers. A certain text block in your email will only be displayed to subscribers who meet the filter criteria (e.g. men only).

We recommend keeping the size of your emails without any images below 100 Kb. Images included, 250 Kb is a good benchmark.

But how can you know how big your email is exactly? The answer lies in the email analysis developed by Webpower. Select your email and click on ‘checks’.

Where can I see the size of my email?

Where can I see the size of my email?

The maximum width of your emails and, by extension, your images is 600 pixels.

If you want an image to be narrower, 250 pixels wide for example, it is best to resize it to actually be 250 pixels wide. This reduces the file size, load time and your recipient’s data usage.

If you use Photoshop, always save your image using the ‘save for web’ option. This removes and superfluous information, reducing your file size significantly. You will see a preview of the file before you save it, so you always know what your editing does for your final image.

If you don’t have Photoshop, you can use free online tools like Kraken.io, Tinypng, PicMonkey or Aviary.

Adding symbols to your subject line makes you stand out in your recipient’s inbox, significantly increasing the odds of them opening your email. When you create the subject line, you can add symbols by clicking on the ‘snowman’ icon.

sender

Here you can find all available symbols for your subject line.

Personalising your subject line makes you stand out in your recipient’s inbox, significantly increasing the odds of them opening your email. When you create the subject line, you can personalise it by clicking the personalise icon on the right.

sender

Here you can find all of the available fields in your database.

The drag & drop editor makes adding images to your emails even easier. Once you have added a block that can display an image in the template, simply select the block. You can then add a new image to the right by dragging it into the block, or by searching for and selecting an existing image in your media library.

Hoe voeg ik een afbeelding aan mijn mail toe (drag & drop editor)?

If you are using a separate HTML-mail, or if you’re working in a template with the WYSIWIG-editor, simply click the image icon.

afbeeldingen-toevoegen-per-mail-html-editor

You will then see the following screen:

afbeeldingen-toevoegen-per-mail-html-editor

You can manage your media library using this icon. You can upload new images, and select and remove existing ones. After uploading a new image or selecting an existing one, you can insert it into your email.

If you upload an image that is available licence-wide, you can use this image from all of your emails. This means it’s an excellent solution for images you use often, like your logo.

You could theoretically use this method for all of your images, but we strongly discourage it. After a while, you will have so many images in your media library that you will lose all track of them. The folder system is also virtually impossible to restructure because the links in the emails you already sent won’t be correct anymore.

You can add images via control > media files. You can manage this media library however you see fit by using a folder structure you’re comfortable with.

One way to actively experiment with ways to get the best results is an A/B test. You send a particular version of your email (Version A) to 5 to 25 percent of your contacts, and you send Version B to the same number of contacts. Afterwards, we analyse the results, and Webpower will automatically send the most successful version to all the other addresses.

You can perform multivariate tests in Webpower with 2 to 4 versions of your email. This might sound complicated and time consuming, but Webpower allows you complete an A/B test in 5 steps:

Step 1

Create 2 or more variants of your email, using different sender names, content (text, call-to-action), subject lines or times at which you send the message, for instance.

Step 2

Go to Send in the menu and select the tab A/B test.

Step 3

Create a recognisable name for the A/B test.

Step 4

Choose the variants of the email you would like to use.

Step 5

Determine within which group(s) you want to send the A/B test.

Step 6

Determine the size of the test groups using the slider.

Step 7

Select the winning criterion.

Step 8

Determine when the best variant is sent to the other addressees.

Step 9

Check all of the information for accuracy and send the email. You can view the results in the Statistics overview. In the menu to the left you will find specific numbers regarding the A/B test.

Easy searching and sorting

You can easily crop images using the drag & drop editor. When you select the block which contains the image you would like to crop, select the edit icon.

Hoe kan ik afbeeldingen bijsnijden en verkleinen in de drag & drop editor?

Next, you will see the following screen:

Hoe kan ik afbeeldingen bijsnijden en verkleinen in de drag & drop editor?

You can use the zoom function to indicate how far you want to zoom in and which part of the image should be visible in your email.

Hoe kan ik afbeeldingen bijsnijden en verkleinen in de drag & drop editor?

Use the crop icon to crop your image. It’s also possible to specify how big your image should be.

Hoe kan ik afbeeldingen bijsnijden en verkleinen in de drag & drop editor?

Use the reduce icon to decrease the size of your email. Use the check icon to see what the changes look like or the red cross to abort.

It’s a good idea to reduce the size of your images, in order to make sure that your email is not too big and quickly loads once it is in the inbox of your recipients.

Hoe kan ik afbeeldingen bijsnijden en verkleinen in de drag & drop editor?

Now save the image and use it in your emails. If you are not satisfied with the changes, use the back icon and all your changes will be undone.

Experimenting with A/B testing

One way to actively experiment with ways to get the best results is an A/B test. You send a particular version of your email (Version A) to 5 to 25 percent of your contacts, and you send Version B to the same number of contacts. Afterwards, we analyse the results, and Webpower will automatically send the most successful version to all the other addresses.

You can perform multivariate tests in Webpower with 2 to 4 versions of your email. This might sound complicated and time consuming, but Webpower allows you complete an A/B test in 5 steps:

Step 1

Create 2 or more variants of your email, using different sender names, content (text, call-to-action), subject lines or times at which you send the message, for instance.

Step 2

Go to Send in the menu and select the tab A/B test.

Step 3

Create a recognisable name for the A/B test.

Step 4

Choose the variants of the email you would like to use.

Step 5

Determine within which group(s) you want to send the A/B test.

Step 6

Determine the size of the test groups using the slider.

Step 7

Select the winning criterion.

Step 8

Determine when the best variant is sent to the other addressees.

Step 9

Check all of the information for accuracy and send the email. You can view the results in the Statistics overview. In the menu to the left you will find specific numbers regarding the A/B test.

Hitting the subject line motherload

Personalisation is becoming increasingly important. This is not about a name in the introduction, but about actual personalised content. Webpower is perfectly suited for creating such content.

When formatting an email, you can specify a condition for each block which determines which of your recipients will end up seeing this block or not. Click on the block you wish to add the condition to, and select the option Conditional content. Here you can either select a condition you’ve created previously, or create a new one.

How do I create a personal email

Choose the database field the filter has to check for, as well as the corresponding conditions (equals, does not equal, starts with, etc.).

By clicking on ‘test conditions’, you can see how many subscribers in your database meet the criteria of this filter.

How do I create a personal email?

Depending on the conditions you create, some recipients could end up receiving extremely long emails. If your condition is male or female, it is easy to see what people will receive. But if your condition is based on what colour someone likes, it will be virtually impossible to create a proper email for every colour and combination. So in this case, it would be best to create two general blocks without a condition, and one or two blocks with a condition. That way everyone will receive a proper, full-fledged email.

Personalising your subject line makes you stand out in your recipient’s inbox, significantly increasing the odds of them opening your email. When you create the subject line, you can personalise it by clicking the personalise icon on the right.

sender

Here you can find all of the available fields in your database.

Symbols in the subject line, why and how?

Adding symbols to your subject line makes you stand out in your recipient’s inbox, significantly increasing the odds of them opening your email. When you create the subject line, you can add symbols by clicking on the ‘snowman’ icon.

sender

Here you can find all available symbols for your subject line.

Tips for a wonderful birthday email

Under send > filters you can create a filter.

In the first column, choose the database field that contains the date of birth, and in the second column, choose matches yearly, and in the third column select today.

If you click on OK, the filter can be used when sending a daily mailing, which will check whether it’s someone’s birthday based on this filter.

How do I set up a birthday filter

Adding symbols to your subject line makes you stand out in your recipient’s inbox, significantly increasing the odds of them opening your email. When you create the subject line, you can add symbols by clicking on the ‘snowman’ icon.

sender

Here you can find all available symbols for your subject line.

Personalising your subject line makes you stand out in your recipient’s inbox, significantly increasing the odds of them opening your email. When you create the subject line, you can personalise it by clicking the personalise icon on the right.

sender

Here you can find all of the available fields in your database.

Using images in your emails

You can easily crop images using the drag & drop editor. When you select the block which contains the image you would like to crop, select the edit icon.

Hoe kan ik afbeeldingen bijsnijden en verkleinen in de drag & drop editor?

Next, you will see the following screen:

Hoe kan ik afbeeldingen bijsnijden en verkleinen in de drag & drop editor?

You can use the zoom function to indicate how far you want to zoom in and which part of the image should be visible in your email.

Hoe kan ik afbeeldingen bijsnijden en verkleinen in de drag & drop editor?

Use the crop icon to crop your image. It’s also possible to specify how big your image should be.

Hoe kan ik afbeeldingen bijsnijden en verkleinen in de drag & drop editor?

Use the reduce icon to decrease the size of your email. Use the check icon to see what the changes look like or the red cross to abort.

It’s a good idea to reduce the size of your images, in order to make sure that your email is not too big and quickly loads once it is in the inbox of your recipients.

Hoe kan ik afbeeldingen bijsnijden en verkleinen in de drag & drop editor?

Now save the image and use it in your emails. If you are not satisfied with the changes, use the back icon and all your changes will be undone.

We recommend keeping the size of your emails without any images below 100 Kb. Images included, 250 Kb is a good benchmark.

But how can you know how big your email is exactly? The answer lies in the email analysis developed by Webpower. Select your email and click on ‘checks’.

Where can I see the size of my email?

Where can I see the size of my email?

The maximum width of your emails and, by extension, your images is 600 pixels.

If you want an image to be narrower, 250 pixels wide for example, it is best to resize it to actually be 250 pixels wide. This reduces the file size, load time and your recipient’s data usage.

If you use Photoshop, always save your image using the ‘save for web’ option. This removes and superfluous information, reducing your file size significantly. You will see a preview of the file before you save it, so you always know what your editing does for your final image.

If you don’t have Photoshop, you can use free online tools like Kraken.io, Tinypng, PicMonkey or Aviary.

The drag & drop editor makes adding images to your emails even easier. Once you have added a block that can display an image in the template, simply select the block. You can then add a new image to the right by dragging it into the block, or by searching for and selecting an existing image in your media library.

Hoe voeg ik een afbeelding aan mijn mail toe (drag & drop editor)?

If you are using a separate HTML-mail, or if you’re working in a template with the WYSIWIG-editor, simply click the image icon.

afbeeldingen-toevoegen-per-mail-html-editor

You will then see the following screen:

afbeeldingen-toevoegen-per-mail-html-editor

You can manage your media library using this icon. You can upload new images, and select and remove existing ones. After uploading a new image or selecting an existing one, you can insert it into your email.

If you upload an image that is available licence-wide, you can use this image from all of your emails. This means it’s an excellent solution for images you use often, like your logo.

You could theoretically use this method for all of your images, but we strongly discourage it. After a while, you will have so many images in your media library that you will lose all track of them. The folder system is also virtually impossible to restructure because the links in the emails you already sent won’t be correct anymore.

You can add images via control > media files. You can manage this media library however you see fit by using a folder structure you’re comfortable with.

Load More

Reasons to test your email before sending

Please note: the Email Client Test is a premium feature.

When sending your email to a test group, you can perform the Email Client Test. In the sender screen, under Test mailing? (screenshots and spam filters), select whether to make screenshots of the default (most common email clients) or to select specific email clients.

After sending the test, select checks under the tools tab.

random-sample

Then select the tests you want to view under screenshots/spam filters.

Litmus check

You can now see what your email will look like in different browsers and clients.

You can also choose to send an email at a different time. This can be very useful if you’re sending emails to recipients in other time zones, for example, or if you want to send the email at a time where you are unable to do so yourself. You can choose On date/time or Periodically.

Date/time

How can I schedule my emails?

Here you can choose when the email is sent. If this task planner is active, the email can no longer be edited. It will be shown in yellow under content > mailings, which tells you it’s in the task planner. Otherwise, sending scheduled emails works the same as sending them directly.

verzending-inactief

If you want to edit an email, you need to turn off the task planner, edit the email, and reactivate the same task planner. If a task is inactive, it will be in red and struck through.

mail-gepauzerd

Periodically

You can also choose to send an email periodically, like every Monday. In that case, the same email will be sent each time. For example, a ‘welcome email’ that you send to people who recently subscribed or a birthday email with a filter that makes sure it’s only sent to people whose birthday it is.

How can I schedule my emails?

  1. Sending your email directly can be done by going to your email under content, selecting the right email, and clicking on Tools and then Send mailing.
    How can I send my email directly?
    Next you go to the send screen.
  2. Fill out the required information, like the email recipients and any applicable filters.
    Click on OK to load the send settings overview screen of your email.
  3. Check if all information is correct, confirm it by checking the check boxes.
  4. Finally, click on OK once again and your email will be sent.

 

When you are about to send a mailing, you can choose between a ‘test’ mailing and a ‘definitive’ mailing.

For test mailings, you choose a test group that the mailing will be sent to. You cannot select definitive groups or system groups for this mailing. For definitive mailings, you can select all groups.

In order to remove the blue links in iOS devices, you need to add a bit of code to the HTML of your email. If you are unable to do so yourself, send an email to support@webpower.nl and our support team will be happy to help.

If you are able to do this yourself, add the following bit of code:

a[x-apple-data-detectors] {
   color: inherit !important;
   text-decoration: none !important;
   font-size: inherit !important;
   font-family: inherit !important;
   font-weight: inherit !important;
   line-height: inherit !important;
}

When you add a new image, the option ALT is listed below the image. Here you can enter the new ALT text.

When you create your email, you can change the sender information under the header From name.

When you create your email, you can enter the subject line under the header subject.

In addition to a subject line, you can also add a preheader to your email. This is the first part of the email’s text, and is usually found after or underneath the subject line in the inbox. It provides a preview of the email’s contents, making it an excellent tool for encouraging someone to open the email.

You can enter a preheader if you create a new mailing under Content. After entering the subject line, you will see an optional field for the preheader. Make sure the preheader complements the chosen subject line and encourages people to open the email.

If the mailing has already been created, you can change it by selecting and then editing the mailing.

When you send an email, you invest in creating the right message, segmenting your contacts, and sending the email at the right time. The goal, of course, is to maximize conversion rates. This percentage is partly determined by the impression your email makes. But how do you make sure your email is presented beautifully in your recipient’s inbox?

Using Webpower, you can generate screenshots of your email when you send them, allowing you to preview what the email will look like in various email applications, including Gmail, Hotmail and Outlook. Additionally, you can preview these emails on mobile operating systems, like iOS and Android.

When sending your email to the selected (test) group, you indicate which screens you would like to preview*.

You can check what your email will look like for each email application, both with and without images, and make any adjustments you deem necessary. This allows you to create the optimal layout of your email for the most common email applications.

 

Preview your email on various devices

* The preview function is a premium feature that is not enabled for every license by default. Your account manager can help you activate this feature.

Send & Share

Select the desired email in the content overview. Click on tools, select checks and then select the option random sample.

random-sample

random-sample

In this menu, you can choose which group to perform the test on, and what filters you want to use. The personalised emails will then be generated. This gives you a good idea of whether your email is working as intended for all of your contacts.

  1. Select the email you want to send. Under tools, choose send mailing.
    Send mailing
  2. Under kind of delivery, select definitively.
    Send mailing
  3. Under subscriber groups, select the groups you want to send the email to.
    Enter all information and click on OK at the bottom of the page.
    On the following page you will once again see all the choices you just made.
    Make sure to check your choices one more time, then click on OK at the bottom of the page.

Your mailing has been sent.

Always check your email before sending it. Even if you are using the same templates, and even if you’ve already gone through the text. An update of an email client (Gmail, Outlook, etc.) could mean that your email no longer looks good. Additionally, going through the text one more time is recommended. For example, if you’ve been working in the same email as someone else, the system will only remember the last-saved version, which means your edits may not have been saved.

  1. Select the email you want to send. Under tools, choose send mailing.
    Send mailing
  2. Under kind of delivery, choose test.
    Send mailing
    You also have the option to select the screenshots you would like to test (this is a premium feature).
    Under subscriber groups, select the groups you want to send the email to.
    For test mailings, you can only select test groups.
    So it’s impossible to accidentally send your email to your entire subscriber base.
  3. Enter all information and click on OK at the bottom of the page. On the following page, you will once again see all the choices you just made.
    Make sure to check your choices one more time, then click on OK at the bottom of the page.

Your test email has been sent.

 

Click on the blue check mark. The text will be struck through in red, and the task has been disabled.

taakplanner pauzeren

Please note: the Email Client Test is a premium feature.

When sending your email to a test group, you can perform the Email Client Test. In the sender screen, under Test mailing? (screenshots and spam filters), select whether to make screenshots of the default (most common email clients) or to select specific email clients.

After sending the test, select checks under the tools tab.

random-sample

Then select the tests you want to view under screenshots/spam filters.

Litmus check

You can now see what your email will look like in different browsers and clients.

You can also choose to send an email at a different time. This can be very useful if you’re sending emails to recipients in other time zones, for example, or if you want to send the email at a time where you are unable to do so yourself. You can choose On date/time or Periodically.

Date/time

How can I schedule my emails?

Here you can choose when the email is sent. If this task planner is active, the email can no longer be edited. It will be shown in yellow under content > mailings, which tells you it’s in the task planner. Otherwise, sending scheduled emails works the same as sending them directly.

verzending-inactief

If you want to edit an email, you need to turn off the task planner, edit the email, and reactivate the same task planner. If a task is inactive, it will be in red and struck through.

mail-gepauzerd

Periodically

You can also choose to send an email periodically, like every Monday. In that case, the same email will be sent each time. For example, a ‘welcome email’ that you send to people who recently subscribed or a birthday email with a filter that makes sure it’s only sent to people whose birthday it is.

How can I schedule my emails?

  1. Sending your email directly can be done by going to your email under content, selecting the right email, and clicking on Tools and then Send mailing.
    How can I send my email directly?
    Next you go to the send screen.
  2. Fill out the required information, like the email recipients and any applicable filters.
    Click on OK to load the send settings overview screen of your email.
  3. Check if all information is correct, confirm it by checking the check boxes.
  4. Finally, click on OK once again and your email will be sent.

 

When you are about to send a mailing, you can choose between a ‘test’ mailing and a ‘definitive’ mailing.

For test mailings, you choose a test group that the mailing will be sent to. You cannot select definitive groups or system groups for this mailing. For definitive mailings, you can select all groups.

Under the menu send, go to triggers. Next, click on add and enter a name for your trigger. Make sure you also select the mailing you want the trigger to apply to.

You will see two options: Define condition(s) and Define action(s).

Under Define condition(s), select the condition the trigger has to meet. For example, an open or a click inside the email.

hoe-stel-ik-triggers-in-en

After selecting the condition, you can choose from four different actions under Define action(s):

Send mailing: here you can choose a mailing that will be sent to the subscriber who met the trigger condition.

Add subscriber to group: Here you can select a group the subscriber will be added to after they meet the trigger condition.

Callback URL: Here you can create a callback to, for example, a website that will then also have the variables included.

Update subscriber field: Here you can update a subscriber field. You can also add and subtract here, like an interest field that goes up by +1 each time. Let’s say someone has an interest level of 2. After they meet the trigger conditions, this number will increase to 3.

update-recipient-field

You’re almost done now. All you need to do is enter the trigger lifespan and trigger delay. Under duration, select the maximum number of triggers that can take place, as well as the time until which it can remain active. Under delay, you can specify a delay if you so choose.

trigger-lifespan

Next, click on OK. The trigger will become active the next time you send this email.

When you copy a mailing, the triggers will also be included. This is useful if you want to use the same triggers for future mailings.

In order to remove the blue links in iOS devices, you need to add a bit of code to the HTML of your email. If you are unable to do so yourself, send an email to support@webpower.nl and our support team will be happy to help.

If you are able to do this yourself, add the following bit of code:

a[x-apple-data-detectors] {
   color: inherit !important;
   text-decoration: none !important;
   font-size: inherit !important;
   font-family: inherit !important;
   font-weight: inherit !important;
   line-height: inherit !important;
}

When you add a new image, the option ALT is listed below the image. Here you can enter the new ALT text.

When you create your email, you can change the sender information under the header From name.

When you create your email, you can enter the subject line under the header subject.

In addition to a subject line, you can also add a preheader to your email. This is the first part of the email’s text, and is usually found after or underneath the subject line in the inbox. It provides a preview of the email’s contents, making it an excellent tool for encouraging someone to open the email.

You can enter a preheader if you create a new mailing under Content. After entering the subject line, you will see an optional field for the preheader. Make sure the preheader complements the chosen subject line and encourages people to open the email.

If the mailing has already been created, you can change it by selecting and then editing the mailing.

After creating an email, you have the option of ‘quick sending’ it. This allows you to see a preview of the email to determine whether it’s the way you want it, without having to go through all the steps of the regular sending process.

The email will be sent to 1 or more addresses (email addresses need to be separated with a comma). You can find the quick send option under Content > Emails > selecting the email > Extra > Quick Send.

Please note: The plugins only work if the email address you want to send the email to has been added as a subscriber.

When sending an email, you can select one or more groups that you don’t want to send it to.  If there is any overlap between the distribution list and contacts not on that list, not being in a distribution list will take precedence. In addition, fixed system groups (unsubscribers/hard bounce/soft bounce/spam complaints and people on the exclude list) will not receive any emails.

For example: the distribution list contains 1,000 contacts. The ‘non-distribution list’ includes 500 contacts. If, in the first file, 300 contacts match the ones in the second (don’t send to) file, the email will be sent to 700 contacts on the distribution list and the other 300 that overlap with the ‘non-distribution list’ will be excluded.

If there are also 100 contacts from the system groups among the 1,000 contacts, and if there isn’t any overlap between the distribution and ‘non-distribution’ lists, the email will be sent to 900 contacts from the distribution list, and the 100 contacts from the system groups will be excluded.

The same principle applies when using filters and languages: excluding contacts always takes precedence.

When sending an email, you may receive a notification that images cannot be found. For example:

“Mailing Last mail contains link(s) to images or other files that cannot be found. dmdelivery cannot send this mailing until these link(s) have been fixed.”

or

“Mailing Last mail contains link(s) to images or other files that cannot be found. The link(s) must be repaired for dmdelivery to be able to send the mailing.”

Email analysis

Go to content, then go to emails. Click on check and you will see the tabs email analysis.

Under ‘email analysis’ you will see the image’s file size is 0 kb. The most likely cause is the use of special characters in the image’s file name. If you change these characters to normal ones, the images should be found. Is the image’s file size still 0 kb even with proper character use? Try reuploading the image.

Special characters in the image’s file name

Make sure the file name doesn’t contain any spaces or special characters, like !@+#$%^&*()][ ) as they prevent Webpower from seeing the file’s location. Use _ (underscores) instead of spaces:

When you send an email, you invest in creating the right message, segmenting your contacts, and sending the email at the right time. The goal, of course, is to maximize conversion rates. This percentage is partly determined by the impression your email makes. But how do you make sure your email is presented beautifully in your recipient’s inbox?

Using Webpower, you can generate screenshots of your email when you send them, allowing you to preview what the email will look like in various email applications, including Gmail, Hotmail and Outlook. Additionally, you can preview these emails on mobile operating systems, like iOS and Android.

When sending your email to the selected (test) group, you indicate which screens you would like to preview*.

You can check what your email will look like for each email application, both with and without images, and make any adjustments you deem necessary. This allows you to create the optimal layout of your email for the most common email applications.

 

Preview your email on various devices

* The preview function is a premium feature that is not enabled for every license by default. Your account manager can help you activate this feature.

Sending your email

After creating an email, you have the option of ‘quick sending’ it. This allows you to see a preview of the email to determine whether it’s the way you want it, without having to go through all the steps of the regular sending process.

The email will be sent to 1 or more addresses (email addresses need to be separated with a comma). You can find the quick send option under Content > Emails > selecting the email > Extra > Quick Send.

Please note: The plugins only work if the email address you want to send the email to has been added as a subscriber.

When sending an email, you can select one or more groups that you don’t want to send it to.  If there is any overlap between the distribution list and contacts not on that list, not being in a distribution list will take precedence. In addition, fixed system groups (unsubscribers/hard bounce/soft bounce/spam complaints and people on the exclude list) will not receive any emails.

For example: the distribution list contains 1,000 contacts. The ‘non-distribution list’ includes 500 contacts. If, in the first file, 300 contacts match the ones in the second (don’t send to) file, the email will be sent to 700 contacts on the distribution list and the other 300 that overlap with the ‘non-distribution list’ will be excluded.

If there are also 100 contacts from the system groups among the 1,000 contacts, and if there isn’t any overlap between the distribution and ‘non-distribution’ lists, the email will be sent to 900 contacts from the distribution list, and the 100 contacts from the system groups will be excluded.

The same principle applies when using filters and languages: excluding contacts always takes precedence.

When sending an email, you may receive a notification that images cannot be found. For example:

“Mailing Last mail contains link(s) to images or other files that cannot be found. dmdelivery cannot send this mailing until these link(s) have been fixed.”

or

“Mailing Last mail contains link(s) to images or other files that cannot be found. The link(s) must be repaired for dmdelivery to be able to send the mailing.”

Email analysis

Go to content, then go to emails. Click on check and you will see the tabs email analysis.

Under ‘email analysis’ you will see the image’s file size is 0 kb. The most likely cause is the use of special characters in the image’s file name. If you change these characters to normal ones, the images should be found. Is the image’s file size still 0 kb even with proper character use? Try reuploading the image.

Special characters in the image’s file name

Make sure the file name doesn’t contain any spaces or special characters, like !@+#$%^&*()][ ) as they prevent Webpower from seeing the file’s location. Use _ (underscores) instead of spaces:

Load More

Reports & Results

One of the checks offered by Webpower is the scam link check. This check shows which links, if any, are incorrect. To solve the problem, simply open the email in question and edit the hyperlink.
• The URL must start with http(s)://
• The (link) text (which can be seen in the email) may not contain .nl or .com.

scam-link

If there is a scam link in your email, you are displaying a different link in the URL than the page the link actually directs to.
For example, your link might say google.com as readable text, but the link actually directs to knowledge.webpower.io/en.

example of a scamlink

As a result, your email is highly likely to be marked as spam, meaning you will no longer reach the inbox of your contacts anymore. Not only is this a problem for your message’s reach, but you may end up on a spam blacklist as a result.

In the Webpower platform, system groups are groups that are created automatically when a new campaign is created. These groups cannot be deleted. They include groups like subscribers, unsubscribed, hard bounce and soft bounce.

When you send an email to the subscriber group, the subscribers in both the subscribe and unsubscribe groups are excluded. The unsubscribe group, hard bounces and soft bounces are the determining factors.

Go to statistics and click on scheduled email reports in the bottom left. Here you can specify after how many days you want to receive the statistics. Make sure you also specify what email address the statistics should be sent to, and what language they should be in.

Comparing your email reports is quick and easy. You can see immediately which of your emails are performing well. You can even compare emails from different campaigns.

Go to Statistics > compare statistics. Click on the menus and select the campaign and email you want to compare. Click on the icon below the two menus to add another email to the comparison and enter the campaign and the email. Simply repeat this process if you want to add yet more emails to the comparison. Clicking the icon underneath the entry fields again will remove the email from the comparison.

2016-11-10-17_11_46-webpower-v5

You’re happy to see your email has been opened a lot, but how can you be sure it’s truly been opened properly by each of your customer groups? Surely you haven’t spent all that time personalising your content for no reason?

To find the answer to that, you can segment the results of your statistics. You can do so using the information you have in your database, so it only works if you actually used segmentation in your database. This then allows you to see (among other things) the difference in the open ratio between men and women, or the CTR per industry.

Simple click on the little funnel (trechter) in the upper right in your results summary. You can then choose from all fields in your database. The only prerequisite is that the field in question can contain a maximum of 30 different values.

Clicking behaviour tells you a great deal about what people thought of your email and which articles they found interesting. In order to properly measure clicks, they need to be set up correctly. If you don’t add a click name, it will not be included in the statistics. Once the links in your email have all been included and the mailing is sent, the clicks will be registered.

Adding a click name in the Webpower block editor, or in an HTML email:

Enter all titles with links correctly.

Adding a click name in the Webpower drag & drop editor:

Add a click name to every URL

In the summary of the statistics, the total number of clicks as well as a variety of click percentages are displayed. If you click on the ‘I’ in front of the click percentages, you can see exactly how these percentages have been calculated.

Clicking on the link of e.g. ‘unique click-throughs’ will immediately provide you with information about click details. For example, which links were clicked, and how many times they were clicked. The magnifier in the details column enables you to zoom in even further. This allows you to see at which time, from which email address and from which IP address a certain link was clicked. You can also use clicks in the menu to the left to view this information. Here you will also see the ‘clickmap’: a visual depiction of your email showing you where people clicked in your email, and how often they did so.

Webpower features a comprehensive sub-menu for analysing your emails. But where to start? And how to interpret the data? After this introduction, you will have learned all the basics.

Through the Summary, you can view the most important information regarding your email, and zoom in. You can export this summary in various file formats, or share the PDF file with others via email.

Did you know that... you can automatically receive the statistics by email? You can enable this via Reports > Scheduled email reports

the basics of statistics

Segmentation

First, select your email in order to view the desired statistics. By default, the last actually sent email will be selected.

the basics of statistics

Click on the name to change the email or to choose a different segmentation.

The basics of statistics

Summary

View the general statistics in order to see how many emails have been accepted.

Click on the ‘i’ for an explanation of the term. For ‘unique click-throughs’, for example.

Basics of statistics

Details

Click on the test link of the summary to view the details. For ‘unique click-throughs’, for example, the details show you which links have been clicked.

Use the magnifier the basics of statisticsto zoom in on the details. This allows you to see which contacts clicked on this information.

the basics of statistics

S.A.M.E.

The option S.A.M.E. (Support the Adoption of Metrics for Email) is a standard definition of email statistics in which the criteria regarding what counts as ‘unique open’ or ‘unique click’ have been determined. The statistics are presented accurately and uniformly, allowing you to compare them to other ESPs (Email Service Providers). This is useful when benchmarking various ESPs.

 

The basics of email statistics

Go to statistics and click on scheduled email reports in the bottom left. Here you can specify after how many days you want to receive the statistics. Make sure you also specify what email address the statistics should be sent to, and what language they should be in.

Comparing your email reports is quick and easy. You can see immediately which of your emails are performing well. You can even compare emails from different campaigns.

Go to Statistics > compare statistics. Click on the menus and select the campaign and email you want to compare. Click on the icon below the two menus to add another email to the comparison and enter the campaign and the email. Simply repeat this process if you want to add yet more emails to the comparison. Clicking the icon underneath the entry fields again will remove the email from the comparison.

2016-11-10-17_11_46-webpower-v5

You’re happy to see your email has been opened a lot, but how can you be sure it’s truly been opened properly by each of your customer groups? Surely you haven’t spent all that time personalising your content for no reason?

To find the answer to that, you can segment the results of your statistics. You can do so using the information you have in your database, so it only works if you actually used segmentation in your database. This then allows you to see (among other things) the difference in the open ratio between men and women, or the CTR per industry.

Simple click on the little funnel (trechter) in the upper right in your results summary. You can then choose from all fields in your database. The only prerequisite is that the field in question can contain a maximum of 30 different values.

Clicking behaviour tells you a great deal about what people thought of your email and which articles they found interesting. In order to properly measure clicks, they need to be set up correctly. If you don’t add a click name, it will not be included in the statistics. Once the links in your email have all been included and the mailing is sent, the clicks will be registered.

Adding a click name in the Webpower block editor, or in an HTML email:

Enter all titles with links correctly.

Adding a click name in the Webpower drag & drop editor:

Add a click name to every URL

In the summary of the statistics, the total number of clicks as well as a variety of click percentages are displayed. If you click on the ‘I’ in front of the click percentages, you can see exactly how these percentages have been calculated.

Clicking on the link of e.g. ‘unique click-throughs’ will immediately provide you with information about click details. For example, which links were clicked, and how many times they were clicked. The magnifier in the details column enables you to zoom in even further. This allows you to see at which time, from which email address and from which IP address a certain link was clicked. You can also use clicks in the menu to the left to view this information. Here you will also see the ‘clickmap’: a visual depiction of your email showing you where people clicked in your email, and how often they did so.

Webpower features a comprehensive sub-menu for analysing your emails. But where to start? And how to interpret the data? After this introduction, you will have learned all the basics.

Through the Summary, you can view the most important information regarding your email, and zoom in. You can export this summary in various file formats, or share the PDF file with others via email.

Did you know that... you can automatically receive the statistics by email? You can enable this via Reports > Scheduled email reports

the basics of statistics

Segmentation

First, select your email in order to view the desired statistics. By default, the last actually sent email will be selected.

the basics of statistics

Click on the name to change the email or to choose a different segmentation.

The basics of statistics

Summary

View the general statistics in order to see how many emails have been accepted.

Click on the ‘i’ for an explanation of the term. For ‘unique click-throughs’, for example.

Basics of statistics

Details

Click on the test link of the summary to view the details. For ‘unique click-throughs’, for example, the details show you which links have been clicked.

Use the magnifier the basics of statisticsto zoom in on the details. This allows you to see which contacts clicked on this information.

the basics of statistics

S.A.M.E.

The option S.A.M.E. (Support the Adoption of Metrics for Email) is a standard definition of email statistics in which the criteria regarding what counts as ‘unique open’ or ‘unique click’ have been determined. The statistics are presented accurately and uniformly, allowing you to compare them to other ESPs (Email Service Providers). This is useful when benchmarking various ESPs.

 

Load More

How do you rate this article?
Negative ratePositive rate (-1 rating, 1 votes)
Loading...