What’s the difference between groups and filters?

The Webpower platform works with groups and with filters.

Groups are used to import subscribers. Whenever you’re sending a mailing, you send it to a group.

Sometimes people need to be excluded from a mailing. For example, when you want to send a mailing only to men, and not women. In that case, you would use the filter ‘female’ to exclude this group from this mailing.