What’s the difference between an ‘overall’ and a ‘non-overall’ campaign?

Webpower features an overall campaign. In addition, you can create separate campaigns that are ‘non-overall’.

Overall campaign

Overall campaigns are used primarily for setting up overarching databases. An overall campaign is an overarching one. The plugins (like subscribing and unsubscribing) can also be overarching.

With overall campaigns, a contact’s information is stored in a central location. These contacts can be contacted within the campaign they subscribed to.

Non-overall campaign

The non-overall campaign uses a database that is only specific for the campaign.