Filters can be used as selection criteria when sending an email or when adding a block in the email (conditional content). You can opt for AND and OR filters. We will explain the difference in this article.
AND and OR filters
An AND filter is used to indicate that a contact must meet two or more criteria: Sophie is a woman AND is interested in Shoes. Sophie must meet both these criteria to be selected. For example, you can use this to exclude certain people. To exclude contacts, the contact must match all the given criteria’s. If a contact match two criteria instead of the given three, the filter will not exclude this contact.
Example exclude email addresses
Use the AND filter: licence does not match X and licence does not match Y
An OR filter is a filter to indicate that a contact must meet one criterion OR the other criterion. For example: Sophie is a woman OR she is interested in Shoes. Sophie must meet one of these criteria to be selected.
Example how to select based on given email address
Use the OR filter: licence does not match X or does not match Y
Note
When selecting multiple filters when sending an email, you will automatically use the AND filter.
Checking your filter
Do you want to check if the amount of contacts who match the filter is correct? Then use the option ”test conditions” when creating a filter on Send > filters.
