Personal emails through dynamic block templates

Webpower offers the option to display content on the basis of values in your database. This can be done in two ways:

  • Displaying blocks of content within your newsletter.
  • Sending the entire newsletter based on data in your database by using filters.

Displaying blocks of content within your newsletter

When sending the newsletter based on the first method, blocks of content in your block template are only displayed if a pre-defined condition has been met. For example, a block about a beautiful summer dress. You can display that block subject to the condition:

Subscriber = female -> display block. In all other cases, different or no content is displayed.

Sending the entire newsletter based on data in your database by using filters

By segmenting based on filters you either send the entire newsletter or not, based on a value in the database. So, no parts of the content are missing, but the recipient will be excluded from the mailing list. This may be useful if you want to offer car insurance, for instance. Perhaps you have included in your database the information that people do not have a car or recently purchased car insurance. Those are the people that you do not want to bother with an offer that is not interesting to them. Based on a filter in combination with data from your database, you can avoid that those persons receive that email.