It goes without saying that no email marketer likes seeing people unsubscribe from their emails. However, hiding the unsubscribe link is a bad idea. Doing so leads to irritation among customers, and will ultimately damage your email deliverability. Make it easy for recipients to (temporarily) unsubscribe from your emails.
To set this up in Webpower, go to Content > System pages. There you can use the unsubscribe plugin to change a number of settings for opting out of your emails.
You can:
– turn on/off ‘temporary unsubscriptions’;
– give subscribers the option of changing information;
– set up the unsubscribe email;
– add reasons for unsubscribing.
