How do I set up triggers?

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Under the menu send, go to triggers. Next, click on add and enter a name for your trigger. Make sure you also select the mailing you want the trigger to apply to.

You will see two options: Define condition(s) and Define action(s).

Under Define condition(s), select the condition the trigger has to meet. For example, an open or a click inside the email.

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After selecting the condition, you can choose from four different actions under Define action(s):

Send mailing: here you can choose a mailing that will be sent to the subscriber who met the trigger condition.

Add subscriber to group: Here you can select a group the subscriber will be added to after they meet the trigger condition.

Callback URL: Here you can create a callback to, for example, a website that will then also have the variables included.

Update subscriber field: Here you can update a subscriber field. You can also add and subtract here, like an interest field that goes up by +1 each time. Let’s say someone has an interest level of 2. After they meet the trigger conditions, this number will increase to 3.

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You’re almost done now. All you need to do is enter the trigger lifespan and trigger delay. Under duration, select the maximum number of triggers that can take place, as well as the time until which it can remain active. Under delay, you can specify a delay if you so choose.

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Next, click on OK. The trigger will become active the next time you send this email. Each trigger set on an email will only be executed once per contact person.

When you copy a mailing, the triggers will also be included. This is useful if you want to use the same triggers for future mailings.