You’re happy to see your email has been opened a lot, but how can you be sure it’s truly been opened properly by each of your customer groups? Surely you haven’t spent all that time personalising your content for no reason?
To find the answer to that, you can segment the results of your statistics. You can do so using the information you have in your database, so it only works if you actually used segmentation in your database. This then allows you to see (among other things) the difference in the open ratio between men and women, or the CTR per industry.
Simple click on the little funnel (
) in the upper right in your results summary. You can then choose from all fields in your database. The only prerequisite is that the field in question can contain a maximum of 30 different values.
