Personalisation is becoming increasingly important. This is not about a name in the introduction, but about actual personalised content. Webpower is perfectly suited for creating such content.
When formatting an email, you can specify a condition for each block which determines which of your recipients will end up seeing this block or not. Click on the block you wish to add the condition to, and select the option Conditional content. Here you can either select a condition you’ve created previously, or create a new one.
Choose the database field the filter has to check for, as well as the corresponding conditions (equals, does not equal, starts with, etc.).
By clicking on ‘test conditions’, you can see how many subscribers in your database meet the criteria of this filter.
Depending on the conditions you create, some recipients could end up receiving extremely long emails. If your condition is male or female, it is easy to see what people will receive. But if your condition is based on what colour someone likes, it will be virtually impossible to create a proper email for every colour and combination. So in this case, it would be best to create two general blocks without a condition, and one or two blocks with a condition. That way everyone will receive a proper, full-fledged email.
