Creating a filter

There are two ways to create a filter:

1. Via “Filters” in the “Send” tab

2. Directly in the email you are creating → “Conditional content” in the right-hand window → “Create new condition.”

Both options work the same:

STEP 1: First, you have to come up with a name for the filter. Make sure that you can recognise the filter based on the name. In our example, possible filter names would be “gender is male” or “gender is female.”

STEP 2: Next, select the right database field. If you want to differentiate between men and women, that probably means selecting the “Gender” database field.

STEP 3: Finally, select the options that apply to your filter. For the “female” filter, you could e.g. select “is equal to” and then enter what you want the database field to equal: “female.” Note that if a single database field includes multiple options, e.g. “female” and “woman,” the afore mentioned filter will not select all women in your database. After all, because “woman” is not the same as “female,” women with the former option will not be included.

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